The Analysis of Competitive Business Strategy Among Platform Enterprises Like Taobao, Jingdong and Pinduoduo

DOI

10.2991/assehr.k.211209.478How to use a DOI?

Keywords

platform economy; platform enterprises; SWOT analysis; competitive strategy; Taobao; JD; PDD

Abstract

With the advances of the Internet and information technology, the digital era provides the development of enterprises with a new space: a digital economy platform. The increasing number of enterprises enter the platform market, which makes the competition among platform companies extremely fierce. Therefore, how to improve competitiveness in order to survive and develop in the fierce competition has become an important topic. This article takes Taobao, JD, and PDD as examples by focusing on case and comparative analysis. Through using SWOT analysis, this paper study the strengths, weakness, opportunities and threats of the three platform companies. Combined with the research results, there are some competitive strategies analyzed and proposed: efficient supply chain and after-sales service strategies, price competition strategy, product quality strategy, differentiation strategy, science and technology development strategy, cost leadership strategy, innovation strategy and cooperation strategy. These competitive strategies can provide a reference for the long-term development of platform enterprises.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ruyi Wang
PY  - 2021
DA  - 2021/12/15
TI  - The Analysis of Competitive Business Strategy Among Platform Enterprises Like Taobao, Jingdong and Pinduoduo
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2945
EP  - 2950
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.478
DO  - 10.2991/assehr.k.211209.478
ID  - Wang2021
ER  -