Research on Health Communication Strategies of Short Video on Popular Medical Science
Take the “Clove Doctor” TikTok as an Example
Ping Zhou1, a*, Jiali You2, b, Wenjing Wu3, c
1Department of Journalism and Communication, Jianghan University, Wuhan, China
2School of Art, Huanggang Normal University, Huanggang, China
3Department of Journalism and Communication, Jianghan University, Wuhan, China
Available Online 15 December 2021.
- 10.2991/assehr.k.211209.172How to use a DOI?
- “Clove Doctor”; TikTok; health communication; strategy
Combined with the concept of health communication and related content, this article specifically analyzes the theme type of “Clove Doctor” TikTok and existing problems of short video on popular medical science. On the basis, it discusses the strategies of this kind of short video in spreading health communication that to promote the practice and research of social media and health communication.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ping Zhou AU - Jiali You AU - Wenjing Wu PY - 2021 DA - 2021/12/15 TI - Research on Health Communication Strategies of Short Video on Popular Medical Science BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1060 EP - 1063 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.172 DO - 10.2991/assehr.k.211209.172 ID - Zhou2021 ER -