Which Platform is Better for Business: Instagram VS Twitter
- 10.2991/assehr.k.211209.173How to use a DOI?
- Social platform; Media communication; Comparison; Promotion strategy
The use of online promotion has increased dramatically in recent years. Managers are beginning to search for the best forum for promotion. However, due to the huge amount of platforms, their quality has declined. Therefore, managers should identify the quality of the platforms individually. The purpose of this research is to assist and help managers in determining which platform will be the best for their specific needs. First, this study chose two of the most popular social media platforms, Instagram and Twitter, and collected users’ online review comments to identify users’ experience. Second, sentiment analysis was conducted based on Rstudio. Finally, this paper compared the outcomes of the two platforms to determine which is more advantageous for online promotion. According to the findings, Twitter is a more business-related promotion platform, while Instagram is better in functionality. As a result, the findings assist businesses in interpreting the platforms’ functionality and quality in order to make decisions that are tailored to their specific demands.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Guoqinxin Huang AU - Yuexuan Li PY - 2021 DA - 2021/12/15 TI - Which Platform is Better for Business: Instagram VS Twitter BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1064 EP - 1068 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.173 DO - 10.2991/assehr.k.211209.173 ID - Huang2021 ER -