Innovation of Film Industry Based on Blue Ocean Strategy
A Case Study of Enlight Media
- 10.2991/assehr.k.211209.072How to use a DOI?
- Blue Ocean Strategy; Film Industry; Enlight Media; Innovation; Internet Era
The advent of the Internet era brings opportunities and challenges to the development of the film industry. This paper expounds on the feasibility and necessity of using the Blue Ocean Strategy to innovate in the film industry under the Internet era, and puts forward constructive suggestions. Through the case analysis of Enlight Media successfully using the Blue Ocean Strategy to achieve innovation, the paper analyzes the method of film industry using the Blue Ocean Strategy innovation, that is, redefining the market through digital marketing strategy and redefining the need by meeting the personalized needs. The successful innovation of Enlight Media using the Blue Ocean Strategy has a reference significance for the entire film industry. Only by actively realizing value innovation from multiple perspectives can the film industry realizes the crossing from “Red Ocean” to “Blue Ocean”.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ruochen Zhang PY - 2021 DA - 2021/12/15 TI - Innovation of Film Industry Based on Blue Ocean Strategy BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 433 EP - 436 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.072 DO - 10.2991/assehr.k.211209.072 ID - Zhang2021 ER -