Cultural Distance and the Export of Film and TV Works: Verification Based on China and B&R Countries
- 10.2991/assehr.k.211209.199How to use a DOI?
- Cultural distance; film and television works export; “the Belt and Road” initiative
With the opportunity of “the Belt and Road” (B&R) Initiative in recent years, Chinese film and television works have made phased progress in “going global”. But there are still trade barriers caused by cultural differences such as “cultural discount” in the process of film and television industry internationalization. Based on Hofstede’s cultural dimension theory as an analytical framework, this paper selects the data of China’s export of film and television works from 54 B&R countries from 2010 to 2018 as samples to empirically analyze the impact of cultural distance on the export of Chinese film and television works. And we process the endogeneity of the model by means of instrumental variable method. The findings are as follows: first, the cultural distance between China and B&R countries has a significant hindering effect on the export of Chinese film and television works; second, the sub-dimension regression results of cultural distance further show that the three dimensions of power distance, masculinity/femininity and uncertainty avoidance have a negative impact on the export of Chinese film and television works.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yanfeng Lei AU - Jianyu Chi AU - Mingkai Huang PY - 2021 DA - 2021/12/15 TI - Cultural Distance and the Export of Film and TV Works: Verification Based on China and B&R Countries BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1236 EP - 1243 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.199 DO - 10.2991/assehr.k.211209.199 ID - Lei2021 ER -