A Rising Marketing Star – A Study into Douyin Marketing
North Toronto Collegiate Institute (High School)
Available Online 15 December 2021.
- 10.2991/assehr.k.211209.198How to use a DOI?
- Short video clips; Douyin; marketing
Short video platforms available in the current market are no longer only a tool for entertainment, but also for the purpose of marketing. The study specifically focuses on first analyzing the status of Douyin in the industry. Based on knowledge acquired from academic readings and news articles about different product advertisements on Douyin, as well as practical experiments done on Douyin, the study analyzes both the deficits and advantages of launching advertisements on Douyin. Beyond those, the study brings up advice on how different advertisements should be launched on Douyin for the marketing industry.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Kedi Ling PY - 2021 DA - 2021/12/15 TI - A Rising Marketing Star – A Study into Douyin Marketing BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 1230 EP - 1235 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.198 DO - 10.2991/assehr.k.211209.198 ID - Ling2021 ER -