Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

Research on the Development Model of China’s Live Stream Economy

Authors
Zihan Yang1, a
1Moses Brown School, Providence, RI 02906, The United States
aCorresponding author’s Email: norazihanyang@gmail.com
Corresponding Author
Zihan Yang
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.223How to use a DOI?
Keywords
Internet celebrity economy; Live Stream Economy; Electronic Commerce; Data analysis
Abstract

Live stream economy has sprung up in China in recent years, especially after COVID-19. Different from other e-commerce models, live stream economy has the advantages of high efficiency, real-time, cost-effective. Therefore, in order to better understand this economy model, we analyse it from macroeconomics perspective to microeconomics perspective in this paper. From the macroeconomics perspective, we analyse the relevant factors that affect the economic scale of live stream by using some data analysis methods. From the microeconomics perspective, we analyse the data of a specific company from different aspects and find some interesting facts.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.223
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.223How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Zihan Yang
PY  - 2021
DA  - 2021/12/15
TI  - Research on the Development Model of China’s Live Stream Economy
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 1369
EP  - 1376
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.223
DO  - 10.2991/assehr.k.211209.223
ID  - Yang2021
ER  -