Tourist Experience in Traditional Villages: an Empirical Study of Three Typical Villages in China

DOI

10.2991/978-94-6463-368-9_37How to use a DOI?

Keywords

Huangshan; traditional villages; tourist experience; tourist satisfaction; behavior intention

Abstract

This research aimed to conduct field surveys in 3 traditional villages, including Xidi, Chengkan and Zhukou with questionnaire to explore the type and the object of tourist experience in traditional villages, and the relationship between tourist experience, satisfaction, and behavior intention, hoping to provide valuable reference for marketing and development of tourism products, etc. Findings show that there are 4 types of tourist experience, including landscape, tourism environment, basic tourism service, and catering and accommodation service, and 19 specific experience items. Different tourist origins have a very significant influence on 4 types of tourist experience; different village destinations have a very significant influence on tourism environment, basic tourism service, and catering and accommodation service; different annual household income has a very significant influence on landscape. The use of tourist experience data can effectively predict tourist satisfaction and positive tourist behavior intention, but cannot predict negative tourist behavior intention. Tourist Satisfaction has a significant negative correlation with negative tourist behavior intention, but a significant positive correlation with positive tourist behavior intention.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Fudong Qiu
AU  - Huiru Li
AU  - Wenzhi Wu
AU  - Yibing Ma
PY  - 2024
DA  - 2024/02/14
TI  - Tourist Experience in Traditional Villages: an Empirical Study of Three Typical Villages in China
BT  - Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
PB  - Atlantis Press
SP  - 320
EP  - 331
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-368-9_37
DO  - 10.2991/978-94-6463-368-9_37
ID  - Qiu2024
ER  -