Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
102 articles
Proceedings Article
Peer-Review Statements
Feng-xia Cao, Satya Narayan Singh, Ahmad Jusoh, Deepanjali Mishra
All of the articles in this proceedings volume have been presented at 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023) during November 17-19, 2023 in Beijing, China. These articles have been peer reviewed by the members of the [Scientific Committees and reviewers]...
Proceedings Article
Research on the Reasons and Countermeasures of Domestic Pulp Price Rising
Honglei Yin
In the second half of 2020, China’s domestic pulp prices began to rise. The main reasons are the appreciation of the RMB, the policy of banning the import of waste paper, the increase in demand for paper products at home and abroad, and currency overspending. The rise in pulp prices has increased the...
Proceedings Article
A Comparative Study of Tariff Policy Reforms in China and the United States in the 1920s and 1930s
Jianbo Zhou, Shuhai Zhang, Haochen Liu, Fangs Hou
This paper focuses on the comparative study of tariff policy reforms in China and the United States in the 1920s to 1930s. By analyzing tariff policy reforms in China and the U.S., this paper makes a comparative analysis from the targets of the reforms and the effects on the two countries. Comparative...
Proceedings Article
The Discovery in The Process of Quality Management System Outsourcing
Wenzhi Li, Haitao Xiao, Shanshan Yang, Jianbo Xu
According to the requirements of quality management system, combined with the problems found in the process of external cooperation of units, this paper briefly analyzes the causes of the problems, and discusses the ideas of external cooperation process from three aspects: correct understanding, scientific...
Proceedings Article
Whether the Establishment of The Shaanxi FTZ Has Boosted the Scale of Local Imports and Exports
Jun Ma
This paper uses panel data from 19 provinces (municipalities and autonomous regions) from 2000-2019, applies the regression control method (HCW), and selects the optimal control group according to the AICC guidelines to study the impact of the policy of setting up a FTZ in Shaanxi on the scale of local...
Proceedings Article
Study on Accelerating the Integration and Innovation of Digital Economy and Rural Urbanization Development
Liu Jin
To promote the development and construction of digital rural urbanization, localities should put the revitalization strategy of rural urbanization development in the first place. With the popularity of live streaming in recent years, villages and towns have also ushered in digital reform, first of all,...
Proceedings Article
Analysis on the Impact of Technology Innovation on Digitalization and Greening Synergies
Lu Miao
Technology innovation provides the core driving force for the synergistic development of urban digitalization and greening. This paper empirically examines the impact of technological innovation on the synergistic development of digitalization and greening of cities based on the coupling and coordination...
Proceedings Article
Commitment, Present Bias and College Students
Yang Hu, Qinzhou Zheng, Jiangdong Wu, Yi Huang, Chuanjiahe An
This research paper delves into the intricate domain of time bias, a pivotal point in behavioral economics, exploring the systematic cognitive biases individuals exhibit when making decisions involving time and resource allocation. The study posits that understanding time bias is crucial for comprehending...
Proceedings Article
Research on Economical Evaluation Model for Guaranteeing Environmental Factors
Houbin Wang, Zanglong Zhang, Hao Tang
At present, Gross Domestic Product (GDP) has become an essential evaluation metric for economic development. However, existing evaluation models only concentrate on enhancing the accuracy and ignore the environmental influence for continuous development. In this work, we initially involve the material...
Proceedings Article
Comparative Insights into Collaborative and State-Centric Governance: Evaluating Capacity and Legitimacy in Complex Environments
Qingzheng Wang
In complex environments, collaborative governance has many advantages on capacity and legitimacy (input and output) in complex scenarios, contrasting with state-centric, top-down, and hierarchical methods. However, collaborative governance has challenges and limitations, including power imbalances, transaction...
Proceedings Article
Research on Government Budget Efficiency: A Literature Review
Xiaokang Pan
This paper adopts the literature research method to systematically sort out and summarize the literature related to the efficiency of the Chinese government, and conducts a literature review in the order of the connotation of budgetary efficiency, the assessment of budgetary efficiency and the improvement...
Proceedings Article
The Transformative Impact of FinTech on Financial Services: A Comprehensive Analysis
Wentao Zhou
The surge of Financial Technology (FinTech) has fundamentally restructured the financial services landscape, ushering in a wave of innovation that has altered the way consumers interact with their finances and how institutions operate within the global financial system. This paper delves into a thorough...
Proceedings Article
Research on the Influencing Factors of Regional Cultural and Creative Brands
Yun Wang
The brand is an important carrier of cultural dissemination. With the rapid development and widespread application of the new generation of information technology, the impact of technology on the construction of cultural and creative brands is becoming increasingly significant. This article reviews existing...
Proceedings Article
Optimal Allocation of Human Resources in Gerontological Educational Institutions Based on Temporal Data Model and Its Algorithm Implementation
Meng He
In the age of the knowledge economy, human resources have an increasing influence on enterprises and even economic and social development. Whether an enterprise's structure is reasonable and its activities are effective is not how many highly educated and professional talents the enterprise must...
Proceedings Article
A Method for Predicting the Average Selling Price of Cigarette Per Carton Based on Multiple Linear Regression
Xin Qu, Huahua Wu, Yan Liang, Wei Yu, Jianbo Xue, Xiaoxia Shen, Qiao Liang, Changhua Chen
As the cigarette industry shifted from the dual-growth model of "sales + structure" to the single-channel development model of "structure", the sustainable growth of the single-carton sales structure has become an important hand for the industry to realize high-quality development....
Proceedings Article
Stock Portfolio Optimization Based on Reinforcement Learning
Jinglong Li
This paper made a profound study of the application of reinforcement learning in portfolio optimization, using deep learning algorithm, combine various indicators, and analyze the explanatory variables that can effectively improve portfolio risk control through multi-dimensional financial indicators...
Proceedings Article
A Study on the Mechanism of the Influence of Fear of Entrepreneurship Failure on Entrepreneurship Exit Intention
Wenxue Xu
Based on the Feeling-as-information theory, this article studies and summarizes the impact mechanism between entrepreneurial failure fear and entrepreneurial exit intention, exploring the positive impact of negative emotions on entrepreneurial exit intention. The study conducted data collection and analysis...
Proceedings Article
The Role of Art and Culture in Stimulating Economic Growth and Facilitating the Revitalization of Villages.-This Study Focuses on The Yim Tin Tsai Area of Hong Kong as its Primary Subject of Investigation.
Shibo Tang
This study examines the efforts made by the Yim Tin Tsai Village in Hong Kong's Saigon district to foster the growth of arts and culture. With the support of governmental leadership and the active involvement of indigenous communities, the village aimed to revitalize its cultural landscape and stimulate...
Proceedings Article
Comparative Analysis of Red Tourism Consumer Market
Baojiang Geng, Zhenlin Qi, Yu Jian
How to promote the high-quality development of red tourism in the context of the new era is an important issue facing the development of China's tourism industry. Through the questionnaire survey method, this study utilizes 452 sample data to summarize three types of consumer markets based on the...
Proceedings Article
The Dark Side of LMXSC: Investigating High LMXSC Promotes Subordinates’ Shortcuts Behaviors
Xiaoping Gu
The relationship between leaders and their employees in organization is important. However, extant research exaggerated its benefits and overlooked its dark side. Drawing upon attribution theory, we challenge this consensus by identifying that downward social comparisons of leader-member exchange (i.e.,...
Proceedings Article
Influencing Factors of Consumer Purchasing Intention in Live Home Appliance E-commerce
Zhai Yan, Tatchapong Sattabut, Chaiyawit Muangmee
In recent years, e-commerce live streaming has developed rapidly, bringing new opportunities for online sales of various products.
Compared with the offline consumption environment and the traditional e-commerce model, the shopping psychology and behavior of consumers in the live broadcast...
Proceedings Article
Research on Tourism Attraction of Mingyue Village in Chengdu Based on Web Text Analysis
Shimei Du, Xirong Guo, Xinyu Fan
This paper collects travelogue texts from four websites, Ctrip, Dianping, XiaoHongshu and Hornets' Nest, as research samples. This paper analyzes the high frequency words, semantic network and emotion of the network evalua tion of Mingyue Village in Chengdu by using microword cloud online analysis,...
Proceedings Article
Enterprise Management Models and Modernization of Enterprise Management
Shizheng Yang, Ziyin He, Xiaoyang Li
In the context of advancing a socialist market economy, enterprises are increasingly seeking to enhance economic efficiency and achieve sustainable development goals. As a result, they are exploring the correlation between their management models and the overall modernization of enterprise management....
Proceedings Article
A Preliminary Study on the Scaffolding Teaching Model of Principles of Management
Deng Pan, Miao Zhen
As a basic course, the course “Principles of Management” has a profound influence on the students’ future professional learning and even work practice. This paper explains the theoretical basis and meaning of the scaffolding teaching mode, analyzes the teaching theoretical value of the scaffolding teaching...
Proceedings Article
Research on Quality Measurement and Improvement Path of Shanxi Equipment Manufacturing Industry
Jie Gan, Yi Yang, Bin Liu, Xiaohong Zhang
The equipment manufacturing industry is the third largest pillar industry in Shanxi Province, and its quality measurement index is an important reflection of the development of Shanxi’s equipment manufacturing industry and a key factor in leveraging the new competitive advantages of Shanxi’s industry....
Proceedings Article
Study on the Path of High-quality Cultural Industry Development in China from the Perspective of WSR Methodology
Lixuan Chen
Currently, China’s economy is gradually shifting from “high-speed” development to “high-quality” development. The development of cultural industry which serves as a new engine of China’s economic development plays an important strategic role in building a cultural power and promoting economic transformation...
Proceedings Article
Study on the Structural Stability of Macau Tourism Consumption Based on Chow-Test Dummy Model
Dazhi Yue
Macao, with its unique advantages, presents a diversified and heterogeneous tourism development model. It has become a new fashion and hot spot for Chinese mainland tourists to enter Macao. In this paper, we use the relevant data of the annual hotel and catering business and the total retail sales of...
Proceedings Article
Research on The Relationship Between the Digital Transformation and The Efficiency of Regional Cultural Industry Development
JingWen Chen, YiXin Xiao
This article explores the correlation between the digital transformation and the efficiency of regional cultural industry development using the provincial and enterprise data in China from 2013 to 2020. The followings are concluded: Firstly, the degree of industrial digital transformation has significantly...
Proceedings Article
A Study on the Impact of Decent Work Perception on Retention Intentions in New Generation Hotel Employees
- A Case Study of Hotels Inside Jiangsu Garden Expo Park
Jin Wang, Ying Chen
In the context of economic globalization, the new generation of employees has become the backbone of various industries. However, problems like personnel shortages and talent attrition persist in the hotel industry, and the high turnover rate of the new generation of employees has seriously affected...
Proceedings Article
Research on Data Management Capability Evaluation of Manufacturing Enterprises Based on Fermatean Fuzzy TOPSIS
Wenjun Li, Mu Zhang
In order to promote the effective improvement of data management ability of Chinese manufacturing enterprises. This paper refers to the data of the 2018 China Enterprise-Labor Matching survey and selects the relevant data of a total of 10 manufacturing enterprises distributed in Guangdong, Hubei, Jiangsu,...
Proceedings Article
Research on the Influencing Factors of Tiktok Users’ Purchase Intention Under the Background of E-Commerce Live Broadcast
Tian Wang
To explore the influencing factors of transactions between Tiktok e-commerce users and platform providers, with the help of Tiktok live streaming goods as the research object, this study has appropriately expanded the theory of planned behavior (TAM), taking perceived sincerity, trust, perceived ease...
Proceedings Article
Research on the Relationship between Carbon Accounting Information Disclosure Quality and Corporate Market Value——Take Contemporary Amperex Technology Co., limited as an example
Yuehui Mu, Rongcheng Duan, Mingxu Liu
This paper selects the most representative enterprise of new energy industry, Contemporary Amperex Technology Co., Limited (CATL), as a case enterprise. By constructing a carbon neutral information disclosure quality scoring system and using the evaluation method of entropy weight-Topsis to evaluate...
Proceedings Article
The Distance behind Alienation: Take Tokyo Images for Example
Boyang Wei
Taking as its breakthrough point the individual’s subjective perception of the distance between the discrete loci in one space, this paper analyzes how the movements of figures have been shaped in three typical periods from Tokyo, as a city imagery; and accordingly argues for the concrete effect of the...
Proceedings Article
Research on the Distribution Characteristics and Development Strategy of National Intangible Cultural Heritage in Hubei Province
Jing Zhang, Xiaohui Liu
Intangible cultural heritage in Hubei Province is an essential part of Chinese civilization and Jingchu culture. The article takes the national intangible cultural heritage of Hubei Province as the research object, analyzes the proportion and layout of its category classification, borrows the principle...
Proceedings Article
An Analysis of the Smart Financial Mode and Reform Path of Small and Medium-sized Financial institutions
Hongfei Li
The development and popularization of smart finance has a greatly incentive and promoting role in the transformation of China’s financial sector, especially for small and medium-sized financial institutions. From the perspectives of data analysis, intelligent decision-making service, all-round interconnection...
Proceedings Article
R&D Incentive Policy and Upgrading of Enterprise Human Capital Structure
Meitong Liu
Skilled personnel are an important part of enterprise human capital, and also a key resource for enterprises to carry out R&D and innovation activities. This paper takes the policy of additional deduction for R&D expenses as the entry point, uses the data of A-share pharmaceutical manufacturing...
Proceedings Article
Tourist Experience in Traditional Villages: an Empirical Study of Three Typical Villages in China
Fudong Qiu, Huiru Li, Wenzhi Wu, Yibing Ma
This research aimed to conduct field surveys in 3 traditional villages, including Xidi, Chengkan and Zhukou with questionnaire to explore the type and the object of tourist experience in traditional villages, and the relationship between tourist experience, satisfaction, and behavior intention, hoping...
Proceedings Article
The Choice of Tactics for Multinational Enterprises to Strengthen Organizational Culture in China
Yichen Tian
This essay starts with tylor’s definition of culture in the book of primitive culture to sort out the organisational culture. In addition, through the review of existing studies, the article concludes that among the factors affecting the culture of multinational organisations in China, the leader’s style...
Proceedings Article
Study on the Influence Mechanism and Path of Digital Transformation on the Performance of Agriculture-Related Enterprises
Junyang Song
Digital transformation is an effective path for agriculture-related enterprises to adapt to the development of the digital age and achieve sustainable performance growth. In order to explore the impact of digital transformation on the performance of enterprises, based on the sample of listed agriculture-related...
Proceedings Article
Institutional Change and Strategic Alignment: The Complete Mediating Effect of Firm Performance
Xiaofeng Liu
This paper selects all the “three public consumption” sensitive listed companies from 2010 to 2015, and theoretically and empirically studies the action path and mechanism of institutional change on strategic consistency. Based on the theory of strategic coherence, from the perspective of institutional...
Proceedings Article
Study on the Selection of Educational Tourism Subsidies——A Case Of Educational Tourism From 2000–2007 in China
Tingting Ni, Cheng Liu, Junyi Wei
The development of China’s educational tourism market restricting its sustainability of financial shortcomings has an apparent policy-oriented feature. We investigate the supply-side subsidy and the two-way subsidy and find: In the choice of subsidy method, the two-side subsidy is more effective when...
Proceedings Article
Exploring Multiple Values Needs of Stakeholders in Cultural and Creative Parks within the Framework of Sustainable Development
Yuheng Tao
In a globalized context marked by a growing focus on sustainability, cultural and creative parks are multi-faceted entities grappling with the integration of diverse values. Utilizing a sustainable development framework, this study scrutinizes value requirements for stakeholders within these parks. An...
Proceedings Article
Research on the Protection Management and Sustainable Development of Chinese Baijiu Workshops under the Background of Joint World Heritage Application
Xu Zou
Under the background of joint world heritage application, this paper firstly analyzes the values of Baijiu workshops in terms of culture, heritage preservation, and architectural art. Secondly, it discusses three main methods of protection and management, including maintaining authenticity and integrity,...
Proceedings Article
Research on the Construction of Modern Public Environmental Governance System in China
Liangliang Chen
The rapid industrialization process in China has brought many environmental problems. It is urgent to build a modern public environmental governance system. The key is to establish a scientific value system based on in-depth reflection and removal of institutional shortcomings of China’s current system,...
Proceedings Article
The Impact of Internet Technology on Enterprises Achieving Economies of Scale and Economies of Scope, and Its Mechanism of Action
Juan Zhao, Weiwei Deng
To explore the impact and mechanism of Internet technology on enterprises achieving both economies of scale and economies of scope, based on a review of the literature, it was found that in traditional production processes, enterprises could only choose one of the economies, either scale or scope, as...
Proceedings Article
Estimation of Carbon Emissions from Changsha Tourism and Analysis of Influencing Factors
Yujie Zhang, Hongjia Wang, Xuan Tang
Based on the data of Changsha City from 2002 to 2019, this paper applies the carbon footprint method to six aspects of tourism transportation, tourism accommodation, tourism catering, etc., and finally sums them up to get the total carbon emission valuation, and then analyzes the influencing factors...
Proceedings Article
The Effect of Executives’ Self-interested Selling on the Quality of Information Disclosure
From the Perspective of R&D Manipulation
Zhe Xu
Based on the annual data of Chinese listed companies from 2008 to 2021, this paper employs a panel regression model to empirically examine the impact of executives’ opportunistic selling on the quality of information disclosure. The findings indicate that managers’ opportunistic selling significantly...
Proceedings Article
The Impact of Takeaway Food on Personal Identity, Familial Norms, and Cultural Frameworks
Qiuyu Li
The three-meals-a-day dietary preference has become more prevalent among many young people, contrasting with conventional family meal practices and often causing disputes within families. These disputes have an essential role in transforming the cultural framework that comprises personal, familial, and...
Proceedings Article
Big Data and Anti Monopoly Law Research on Data Monopoly and Market Competition Issues
Hiyi Zhang
With the rapid development of big data, some technology giants have formed a strong market position by collecting, controlling, and analyzing large-scale data. This data monopoly has raised concerns about market fairness and consumer privacy. This article introduces the concept and reality of data monopoly,...
Proceedings Article
Major Public Health Events And Enterprise Employment: A Difference In Difference Research Based on COVID-19
Jinglun Jiang
After the COVID-19 pandemic in 2020, many companies have struggled to make ends meet, fiscal deficits have become frequent, social unemployment rates have risen sharply, and economic growth has slowed down. The impact on companies and how policymakers can improve the difficulties in employment and slow...
Proceedings Article
Research on influencing factors of user stickiness of community group buying platform
Xuetao Yang, Nusanee Meekaewkunchorn, Tatchapong Sattabut, Chaiyawit Muangmee
The research aims to study the level of factors contributing to the positive effect on user stickiness of community group buying platforms. And to analyze the factors contributing to the positive effect on user stickiness of community group buying platforms. This research integrated qualitative and quantitative...
Proceedings Article
Factor Technological Innovation Affects Green Logistics Performance of Small and Medium-sized Manufacturing Enterprises in the Pearl River Delta of China
Chen Bibo, Chaiyawit Muangmee, Nusanee Meekaewkunchorn
The purpose of the research to study the level of factor technological innovation affects the green logistics performance of small and medium-sized manufacturing enterprises in the Pearl River Delta of China and to analyze the factor technological innovation affects the green logistics performance of...
Proceedings Article
Research on the Influence of Experiential Marketing on the Purchase Intention of Mobile Phone Online Game Users-Taking King’s Glory as an Example
Zhang Shuo, Nusanee Meekaewkunchorn, Tatchapong Sattabut
The purpose of this study is to (1) study in depth the influence of experiential marketing on the purchase intention of users of cell phone online games in China, and enrich the theoretical system of experiential marketing. (2) Summarize the influencing factors of experiential marketing on the purchase...
Proceedings Article
Optimizing University Dining Hall Profitability During Inflation: A Case Study of UW-Madison
Qisheng Su
Facing rising operational costs and the need to balance student satisfaction, university dining halls are under the challenge of optimizing their meal plans. Existing approaches commonly rely on fixed meal plans with limited choices and suppliers, leading to potential student dissatisfaction. However,...
Proceedings Article
Visualization Research on Research Hotspots of China’s Science and Technology Policy Based on Text Mining
Xinfeng Wang, Zihao Cao, Jian Ma
This study employs text mining visualization analysis methods to analyze academic papers on China’s science and technology policy field in the past 5 years (2019–2023), and excavates the changing trends of research hotspots in science and technology policy. The research shows that during this period,...
Proceedings Article
Based on Text Mining and Analysis of Beijing’s Achievement Transformation Policy Research
Zihao Cao, Xinfeng Wang, Jian Ma
This study utilizes text mining to analyze Beijing’s technology transfer policies from 2006–2023. Frequency and semantic network analysis provide an in-depth investigation of the regional policy landscape.
The study found frequent keywords like innovation, development, enterprise, reflecting...
Proceedings Article
Empirical Analysis of the Influence of Tianjin Textile and Garment Industry
Kangli Wang, Yangying Li, Shuli Hao
This paper adopts the input-output method to explore the influence of Tianjin’s textile and garment industry and analyze the industrial status of Tianjin’s textile and garment industry as well as its relationship with other sectors based on Tianjin’s latest published 2017 input-output table. After analyzing...
Proceedings Article
Study on Influencing Factors of Nanning University Students’ Willingness to Use Ant Credit Pay
Zhong Daxing, Tatchapong Sattabut, Chaiyawit Muangmee
The purpose of the research is to find out the factors influencing students’ willingness to use consumer finance products at Nanning University and the extent to which these factors influence. This paper takes the representative product of this field “Ant Credit Pay” as an example, based on extensive...
Proceedings Article
Factors Contributing to the Effect on Frontline Staff Motivation of Sichuan-Haidilao
Zehong Wu
Recently, the flourishing growth of China’s catering industry has led to an escalating demand for skilled professionals, necessitating a continual increase in talent acquisition for catering enterprises. This unprecedented expansion underscores the imperative for catering companies to bolster their workforce....
Proceedings Article
The Financial Factors Affecting The Well-Being Of Students In Chinese Higher Vocational Colleges - A Case Study Of Guiyang, China
Yang Yang, Nusanee Meekaewkunchorn, Tatchapong Sattabut, Chaiyawit Muangmee
The purpose of the research is to explore the financial factors affecting the well-being of students in Chinese Higher vocational colleges -- A case Study of Guiyang, China and to analyze the financial factors affecting the well-being of students in Chinese Higher vocational colleges--A case Study of...
Proceedings Article
Promoting Factor of Smart Technology Effecting Green Tourism
Yanbo Lin, Nusanee Meekaewkunchorn, Chaiyawit Muangmee
The primary objective of this study is to explore the promoting factors of smart technology in fostering sustainable development within the realm of green tourism. Various influential elements were scrutinized, including technology maturity, policy support, training and human resources, environmental...
Proceedings Article
The Effect of Taobao Platform on College Students’ Purchase Intention
Wang Yu, Tatchapong Sattabut, Nusanee Meekaewkunchorn
This study explores the Taobao platform’s impact on college students’ purchasing decisions, providing strategies for enhanced user experience. Analyzing network promotion, risk perception, online word of mouth, and service quality, it identifies key factors influencing purchase intention. Results reveal...
Proceedings Article
Marketing Mix Factors that Influence the Brand Loyalty of Zebra Craft Beer
Mengyun Luo, Nusanee Meekaewkunchorn, Chaiyawit Muangmee
This study explores the market mix factors that affect the brand loyalty of Zebra Craft Beer. Using the method of quantitative survey, a total of 433 participants, and the study revealed the key market factors affecting brand loyalty. The analysis emphasizes the central role of product-related factors...
Proceedings Article
The Factors Influencing Customer Willingness to Choose the Non-chain Pet Hospital in Chongqing
Xingrui Yang, Chaiyawit Muangmee, Nusanee Meekaewkunchorn
The purpose of the research were to study the level of services marketing strategy and factors affect consumers to choose a non-chain pet hospital in Chongqing. The project combined 7Ps marketing theory to analyze the current situation of pet hospital marketing services. Then, through a questionnaire...
Proceedings Article
Listed Company Financial Crisis Early Warning in the Electronic Information Industry Based on QBPSO-SVM
Huang Mei, Nusanee Meekaewkunchorn, Tatchapong Sattabut
The purpose of this research paper is to construct a financial crisis early warning model for Chinese listed companies in the electronic information industry, validate the model based on the collected data, and give corresponding suggestions based on the experimental results.
The main research...
Proceedings Article
Exploring the Reform of Financial Management Courses in the Context of Digitalization
Xiaoguang Li, Tianyu Zhang
In the context of digitalization, the reform of financial management courses is imperative. This paper discusses the reform direction of digital financial management courses mainly from the aspects of introducing digital technology, emphasizing practical teaching, cultivating the ability of data analysis,...
Proceedings Article
The Nexus of Culture and Innovation: Unraveling How Organizational Culture Fuels or Suppresses Creativity
Xiaofeng Guan, Zhanwei Liu, Shi Wu, Shiyao Yin
In the ever-evolving landscape of the business world, innovation is a crucial driver of success. This article delves into the intricate relationship between organizational culture and innovation, exploring how culture can either catalyze creative brilliance or stifle inventive thinking. We examine the...
Proceedings Article
Research on the Evaluation of the Sustainable Development Level of the Chengdu-Chongqing Economic Circle
Wanying He, Chenxi Ye, Shiying Xu
With the development of China’s economy and the improvement of the level of agricultural production, the issue of sustainable development has received more and more attention. In this paper, we firstly screen the financial indicators of listed enterprises’ performance evaluation from four aspects of...
Proceedings Article
Study on Energy Efficiency of Manufacturing Industry in Shandong Province in the Context of Carbon Neutrality
Jing Xue, Fumei Xue, Zhen Jiang
Using the Data Envelopment Analysis (DEA) model, this article establishes an input-output indicator system to study the energy efficiency of 25 subsectors of manufacturing industries in Shandong Province. Subsequently, k-means algorithm is used for cluster analysis to classify the industry into four...
Proceedings Article
The Impact of Internal Control on the Quality of Corporate Governance from An Audit Perspective
Xiaotong Xu
With the further development of the economy and the new situation changes in the post-epidemic period, the importance of internal control, audit and corporate governance is becoming more and more prominent. In order to deal with the continuous economic downturn and slow recovery, this paper conducts...
Proceedings Article
How Does Online Ordering Affect the Restaurant Industry
Yijia Hao
In modern society, more people have decided to eat by ordering deliveries rather than visiting physical restaurants. This is becoming an increasing trend that influences almost everyone nowadays. The question arises: What will happen to physical restaurants? Will their profitability be negatively affected...
Proceedings Article
The Impact of Chinese Property Contraction and Policy Reform on Global Economic Growth
Haixia Li
The impact of China’s real estate contraction and policy reform on global economic growth is a complex issue. The real estate industry plays an important role in China’s economy, which is interconnected with construction, finance and related industries, and has an important impact on China’s economic...
Proceedings Article
The Role of Government Actions in the Economic Recovery Process: International Evidence During Pandemic Period
Yuchen Chen
This paper examines the role of government policy enforced during the pandemic in global economic indicators, such as foreign direct investment, exports, and imports. During the pandemic, the world economy has taken a hit and governments take action urgently to stabilize the economic situation. We mainly...
Proceedings Article
Credit Card Fraud Prediction Based on the Improved Data Balancing Technique and the Gradient Boosting Algorithm
Ying Jin, Yanming Chen
This paper aims to build a credit card transaction fraud classification model by combining improved data balancing techniques and gradient boosting algorithms. After data cleaning and preprocessing, we applied random oversampling, SMOTE oversampling, random undersampling, and Tomek Links undersampling...
Proceedings Article
Unlocking miHoYo’s Triumph: Game Crafting and Marketing Mastery
Keer Yao
This article endeavors to conduct a comprehensive analysis of the game development and marketing strategies employed by the Chinese game company miHoYo Limited while delving into the factors contributing to its notable success. The research commences by providing an overview of the current landscape...
Proceedings Article
Analysis of Spatial and Temporal Changes of Impervious Surface in Guilin Based on CLCD
Shaoshao Xie
With the increasing emphasis on ecological environment, the study of impervious surface has become one of the hot topics studied by many scholars. This paper takes Guilin as an example, adopts China Land Cover Dataset(CLCD), takes the four years of 1991, 2001, 2011 and 2021 as the research time points,...
Proceedings Article
Research on the Impact of Successor Training Modes on Succession Performance in Family Business
Qu Yawei
Entering the high-quality development stage of family businesses in the new era, how to better meet the diversified needs in inheritance has become a vital issue. This paper focuses on the influence of training modes of family business successors and succession performance. Furthermore, this paper puts...
Proceedings Article
Tokenization of ABS Underlying Assets
Jie Cui
This study proposes a potential blockchain-based solution to address informational inefficiencies in traditional ABS (asset-backed securities) markets, including, lack of transparency, illiquidity and information asymmetry. By dividing ABS assets into small tradable units on a blockchain network, peer-to-peer...
Proceedings Article
The Impact of Risk Investment in Securities Firms
Kexin Chen
In recent years, the application and influence of venture capital in securities companies have gradually received widespread attention. This study aims to explore the application and impact of venture capital in securities companies. Through in-depth research and data analysis of multiple securities...
Proceedings Article
Construction of Agricultural Product Financial Service Platform Based on Blockchain Technology
Jilu Liu, Chunfang Wang
The financial service platform studied in this project mainly applies blockchain technology. The main function of this platform is to open up the communication barriers between farmers, banks and commercial supermarkets, assist farmers to reach cooperation with commercial supermarkets, endorse the contracts...
Proceedings Article
The Research on the Paying Behavior of Influencer Virtual Derivatives based on Consumer Emotional Needs
Xiangyu Meng
People are no longer simply satisfied with material pursuits, but continue to explore spiritual abundance, and virtual derivatives are becoming a promising market. In previous studies, scholars have mostly focused on physical products and a small portion of knowledge-based virtual products, but rarely...
Proceedings Article
Strategic Analysis and Development Framework for J Company in the Competitive Zhuhai Commercial Real Estate Market
Zien Sheng
This strategic analysis delves into the internal and external environment of Visual J Company, a subsidiary of JK Real Estate, situated in the Zhuhai municipal area. Visual J Company’s primary focus is on the operation and management of commercial assets, including those under JK Real Estate’s purview...
Proceedings Article
The impact of AI on the Green Economy: Driving Sustainability Through AI
Yi Wang
The artificial intelligence (AI) more and more popular and the many countries start develop green economy in the modern world. So this paper about the impact of AI on the Green Economy and important of develop green economy. In this paper, summarize AI impact to energy management, environment, cities,...
Proceedings Article
Research on After-sales Problems in the Express Delivery Industry
Jinyi Yang
When E-commerce industry is becoming more sophisticated, online shopping is becoming more popular, the express delivery services apply more in the daily life. With the development of express delivery industry, the express delivery industry’ management norms are becoming more perfect. However, express...
Proceedings Article
The Double Middle-Income Trap in China: Current Situation and Countermeasures
Yueyao Ma
China is going through a critical period of crossing the middle-income trap (MIT). Most developing economies caught in the MIT are often accompanied by a large social income gap and a low share of the middle-income groups (MIG). Based on the theory of double MIT, this study explores the likelihood and...
Proceedings Article
Forensic Accounting Investigation and Prevention of Fraud
Chuanhui Liu
At the end of the twentieth century and the beginning of the twenty-first century, a series of abominable fraud incidents occurred around the world. Even the United States with a mature capital market also has fraud incidents in corporations one after another, such as those in WorldCom, and Enron Corporation,...
Proceedings Article
The Factors Influencing Economic Development of Fresh Graduates: A Case Study of Guangxi Region
Yuyu Mao
Over the years, Guangxi has highly developed the higher education industry, and the reform of the education industry has also made a qualitative leap. Based on this, studying different levels of education has special and practical significance for the current development of Guangxi’s economic level....
Proceedings Article
Research on the Optimization and Development of Commercial Banks Based on Fintech Development
Yuqing Cai
The power of science and technology has become an important core competitiveness of the financial industry, and while it brings high efficiency and quality to financial business, it also faces new risks and challenges. The financial industry should deal with the relationship between security and development,...
Proceedings Article
A Study On The Perception of Tourism Social and Cultural Influence of Traditional Village Residents-- Taking Taoping Qiang Village as an Example
Heng Yang, Junjie Yang, Songgui Huang
Taking Taoping Qiang Village as an example, using the interview method and questionnaire survey to obtain data, the exploratory factor analysis method was used to explore and evaluate the perception dimension of traditional village residents’ social and cultural impact on tourism. The results show as...
Proceedings Article
A Study of Consumption Intentions in Fashion E-zine Design-Take Vogue for Example
Xiang Wang
Fashion e-zines, as an emerging way of accessing consumer information, have received widespread attention in today’s digital era. This study used SPSS analysis and other methods, aiming to explore the impact of fashion e-zine design on consumption intention. The results of this study show that fashion...
Proceedings Article
The Impact of Continuous Fed Rate Hikes on the Chinese Economy
Shuhui An
In the post-pandemic economic recovery period, the Chinese government faces the wide-ranging economic impact of the Federal Reserve’s continuous interest rate hikes, driven by soaring inflation rates in the United States. This study conducts an in-depth analysis of these effects, encompassing direct...
Proceedings Article
A Study on Overseas Mergers and Acquisitions Performance of Chinese Media Enterprises: The Acquisition of Forbes by DMG Media as an Example
Yinghui Wei
In the context of economic globalization, Chinese corporations have resorted to overseas mergers and acquisitions (M&A) to obtain capital expansion and to optimize resource allocation within the industry. With the gradual tightening of China’s regulatory policies on overseas mergers and acquisitions,...
Proceedings Article
Coordinating and Integrating Intangible Cultural Heritage Resources to Create a High Quality Intangible Cultural Heritage Study Travel Brand - Taking Shaoguan City as an Example
Tang Ningtao, Wang Lishen, Wang Jianwen
Taking Shaoguan City as a research case, exploring how to coordinate and integrate intangible cultural heritage resources in a “city” unit to jointly create high-quality “intangible cultural heritage research brands”. The government, local universities, market, and other parties participate in intangible...
Proceedings Article
Research and Analysis on the Importance of Accounting Informatization Management for Enterprise Management
Fengrui Liu
This paper aims to explore the importance of accounting information management for enterprise management. Accounting informatization is a management model that combines modern information technology with accounting management. Its application can significantly improve the efficiency of financial management,...
Proceedings Article
A Study of Marketing Strategies Based on the Daydream Program of the Internet-famous Brand HEYTEA
Zhuo Cai, Jingmei Ren
HEYTEA is a highly regarded tea beverage brand. Its Daydream program is a unique marketing campaign that has created a buzz on social media for its stylish, dreamy, and interactive nature. The paper is based on the marketing strategy of the daydream program of the Internet-famous brand HEYTEA to gain...
Proceedings Article
Shanghai Disney Image Analysis and Improvement Suggestions Based on ROST Text Analysis
Meining Gu
Shanghai Disney Park is the Disney Group’s first theme park in mainland China, and its unique charm and strong brand influence have made it a globally popular tourist destination. Since its opening, Shanghai Disney has been super-popular, and some negative comments have arisen. This paper mainly analyses...
Proceedings Article
Research On China’s Tourism Competitiveness and its Coordination Degree Based on the Three-Dimensional Perspective Of Market, Resources and Environment
Yan Sun, Weiwei Wang
Tourism competitiveness and its development coordination are of great significance for tourism destinations, scenic spots, and tourist areas to occupy an excellent position in the tourism market and maintain a competitive advantage. Based on the three-dimensional perspective of market, resources and...
Proceedings Article
A Review of Eye-tracking Technology Application in Tourism Research
Lin Ma, Xiaohua Wang
To avoid information overload, the human brain selects the information it notices, making selective attention a scarce resource. Most topics in tourism research have centred around tourist attention due to the focus on tourists. However, the measurement of attention has been carried out by questionnaires...
Proceedings Article
Research on the Impact of Visual and Auditory Effects of Live Streaming on Purchase Intention
Fangdi Qiao
With the development of the internet industry, China’s social media platforms for short videos, such as Douyin and Kuaishou, have gradually become the most popular social media platforms. After the rise of short video platforms, the live e-commerce has also gradually become one of the most popular marketing...
Proceedings Article
Profitability and the Cross-Section of Stock Returns
Dongshuo Jia
The purpose of this essay is to determine that whether the profitability of firms is effective on abnormal returns. After using Fama and French 3-factor model, Capital asset pricing model and Fama and French 5-factor model to analyst the cross-section of the stock returns, I found that profitable firms...