Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)

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Unlocking miHoYo’s Triumph: Game Crafting and Marketing Mastery

Authors
Keer Yao1, *
1School of Broadcasting and Hosting Arts, Zhejiang University of Communication, Hangzhou, 310000, China
*Corresponding author. Email: rterry80854@student.napavalley.edu
Corresponding Author
Keer Yao
Available Online 14 February 2024.
DOI
10.2991/978-94-6463-368-9_75How to use a DOI?
Keywords
Game innovation; communication strategy; cultural export
Abstract

This article endeavors to conduct a comprehensive analysis of the game development and marketing strategies employed by the Chinese game company miHoYo Limited while delving into the factors contributing to its notable success. The research commences by providing an overview of the current landscape within the Chinese gaming market, setting the stage for a detailed exploration of miHoYo’s strategic maneuvers. A succinct introduction to miHoYo lays the foundation for a deeper dive into its strategic approach. The subsequent sections dissect miHoYo’s strategic imperatives, which include aligning with emerging trends and consumer demands in the realm of entertainment consumption, recognizing the imperative of cultural export, and demonstrating adaptability in a rapidly evolving industry. The central focus of this article revolves around an intricate analysis of miHoYo’s game development and marketing strategies. By scrutinizing successful case studies within miHoYo’s portfolio, this research aspires to furnish valuable insights, references, and inspiration for fellow game companies. Furthermore, it seeks to galvanize and facilitate the growth of China’s burgeoning domestic gaming industry, thereby contributing to the broader discourse surrounding the global gaming landscape.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
14 February 2024
ISBN
10.2991/978-94-6463-368-9_75
ISSN
2352-5428
DOI
10.2991/978-94-6463-368-9_75How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Keer Yao
PY  - 2024
DA  - 2024/02/14
TI  - Unlocking miHoYo’s Triumph: Game Crafting and Marketing Mastery
BT  - Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023)
PB  - Atlantis Press
SP  - 630
EP  - 639
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-368-9_75
DO  - 10.2991/978-94-6463-368-9_75
ID  - Yao2024
ER  -