Cross-cultural Communication Challenges: A Global Audience Translation Study of Zhoushan Red Tourism Narratives Based on Teleology

DOI

10.2991/978-94-6463-888-2_96How to use a DOI?

Keywords

Teleology; cross-cultural communication; red tourism; Zhoushan; translation strategies

Abstract

This study examines the translation challenges of Zhoushan’s red tourism texts, focusing on culturally loaded terms like “red gene” and “revolutionary spirit.” Using Skopos Theory, it analyzes official translations and foreign tourist feedback to identify issues such as cultural misunderstandings and ideological barriers. The research proposes adaptive strategies, including hybrid translation and audience-tailored reframing, to enhance cross-cultural communication. Findings aim to improve the global appeal of red tourism while preserving its historical authenticity. The study offers practical insights for translating politically sensitive cultural content.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shihan Fang
AU  - Yanbin Zhou
AU  - Qinran Zhang
PY  - 2025
DA  - 2025/12/03
TI  - Cross-cultural Communication Challenges: A Global Audience Translation Study of Zhoushan Red Tourism Narratives Based on Teleology
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 992
EP  - 999
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_96
DO  - 10.2991/978-94-6463-888-2_96
ID  - Fang2025
ER  -