Analysis of the Mutual Influence of Network Culture and Digital Economy

DOI

10.2991/978-94-6463-888-2_41How to use a DOI?

Keywords

network culture; digital economy; economic development; digital divide; vulgar culture

Abstract

In the current market, a number of industries have emerged in response to growing consumer preferences for network culture and the expanding size of the digital marketplace, offering many new business models. Through literature review and case studies, this paper focuses on the interaction between network culture and the digital economy and its multidimensional impact on social development. It is found that the symbiotic mechanism of network culture and digital economy has an interrelationship with technology-driven business model innovation, which reconfigures the chain of cultural production and consumption through algorithmic technology, and shifts the content dissemination from ‘people looking for information’ to ‘information looking for people’. The closed-loop economic model of ‘user stickiness-precise marketing-derivative development’ has been formed. The interaction between the two has spawned new industries while making ordinary users the main body of cultural value creation. However, this situation carries the systemic risk of a multi-dimensional outbreak and requires a multi-party governance framework to ensure economic innovation and sustainable cultural development.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fengjia Liu
PY  - 2025
DA  - 2025/12/03
TI  - Analysis of the Mutual Influence of Network Culture and Digital Economy
BT  - Proceedings of the 2025 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025)
PB  - Atlantis Press
SP  - 420
EP  - 428
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-888-2_41
DO  - 10.2991/978-94-6463-888-2_41
ID  - Liu2025
ER  -