Exploration of Network Marketing Channel for SMEs under E-commerce Background
Available Online June 2014.
- https://doi.org/10.2991/icemct-14.2014.21How to use a DOI?
- e-commerce, SME, network marketing, marketing mode, enterprise development
- As the proportion of internet in China’s marketing market shares continuously extends and develops, e-commerce gradually covers various industries and becomes the supporting point of rapid development of enterprises. As e-commerce increasingly expands, small and medium enterprises (SMEs) also start to enter the list of e-commerce marketing. Currently, to comprehensively and intensively understand development status of network marketing channel of SMEs under e-commerce background and to actively solve network marketing problems of SMEs are the main means for vast SMEs to grasp internet development opportunities and realize enterprise sustainable development.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Juanjuan Liang PY - 2014/06 DA - 2014/06 TI - Exploration of Network Marketing Channel for SMEs under E-commerce Background BT - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/icemct-14.2014.21 DO - https://doi.org/10.2991/icemct-14.2014.21 ID - Liang2014/06 ER -