Research of Localization of Foreign-invested Hotels in China

DOI

10.2991/icemct-14.2014.32How to use a DOI?

Keywords

foreign investment, foreign-invested hotels in China, localization, shortcomings, strategy

Abstract

Since the reform and opening up, foreign-invested hotels gradually entered China with a rapid development. This thanks to its strong financial support and excellent hotel culture as well as localization transformation according to China's specific national conditions. This paper briefly describes connotation of localization and positive function of localization of foreign-invested hotels. Aiming at the some shortcomings, we can implement the localization strategy to improve service quality from several prospects like post establishment, talent training, marketing management and hotel culture construction.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Furong Tian
PY  - 2014/06
DA  - 2014/06
TI  - Research of Localization of Foreign-invested Hotels in China
BT  - Proceedings of the 2014 International Conference on Education, Management and Computing Technology
PB  - Atlantis Press
SP  - 135
EP  - 138
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.32
DO  - 10.2991/icemct-14.2014.32
ID  - Tian2014/06
ER  -