Research of Localization of Foreign-invested Hotels in China
Available Online June 2014.
- https://doi.org/10.2991/icemct-14.2014.32How to use a DOI?
- foreign investment, foreign-invested hotels in China, localization, shortcomings, strategy
- Since the reform and opening up, foreign-invested hotels gradually entered China with a rapid development. This thanks to its strong financial support and excellent hotel culture as well as localization transformation according to China's specific national conditions. This paper briefly describes connotation of localization and positive function of localization of foreign-invested hotels. Aiming at the some shortcomings, we can implement the localization strategy to improve service quality from several prospects like post establishment, talent training, marketing management and hotel culture construction.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Furong Tian PY - 2014/06 DA - 2014/06 TI - Research of Localization of Foreign-invested Hotels in China PB - Atlantis Press SP - 135 EP - 138 SN - 1951-6851 UR - https://doi.org/10.2991/icemct-14.2014.32 DO - https://doi.org/10.2991/icemct-14.2014.32 ID - Tian2014/06 ER -