Proceedings of the 2014 International Conference on Education, Management and Computing Technology

Research of Localization of Foreign-invested Hotels in China

Authors
Furong Tian
Corresponding Author
Furong Tian
Available Online June 2014.
DOI
https://doi.org/10.2991/icemct-14.2014.32How to use a DOI?
Keywords
foreign investment, foreign-invested hotels in China, localization, shortcomings, strategy
Abstract
Since the reform and opening up, foreign-invested hotels gradually entered China with a rapid development. This thanks to its strong financial support and excellent hotel culture as well as localization transformation according to China's specific national conditions. This paper briefly describes connotation of localization and positive function of localization of foreign-invested hotels. Aiming at the some shortcomings, we can implement the localization strategy to improve service quality from several prospects like post establishment, talent training, marketing management and hotel culture construction.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
June 2014
ISBN
978-94-6252-016-5
ISSN
1951-6851
DOI
https://doi.org/10.2991/icemct-14.2014.32How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Furong Tian
PY  - 2014/06
DA  - 2014/06
TI  - Research of Localization of Foreign-invested Hotels in China
BT  - 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icemct-14.2014.32
DO  - https://doi.org/10.2991/icemct-14.2014.32
ID  - Tian2014/06
ER  -