Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)

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Research On the Factors for Successful Diffusion of Chinese Neologism

Authors
Dongmei Zhou
Corresponding Author
Dongmei Zhou
Available Online April 2016.
DOI
10.2991/icemct-16.2016.150How to use a DOI?
Keywords
Neologism, Diffusion, Factor
Abstract

This paper conducts an empirical investigation on 30 examples of both successful and unsuccessful diffusions and analyzes quantitatively and qualitatively . The research reveals that the flexibility of word’s transformation, the range of the audience and the degree of the force of the media are the most important factors of neologism diffusion.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2016
ISBN
10.2991/icemct-16.2016.150
ISSN
2352-5398
DOI
10.2991/icemct-16.2016.150How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Dongmei Zhou
PY  - 2016/04
DA  - 2016/04
TI  - Research On the Factors for Successful Diffusion of Chinese Neologism
BT  - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16)
PB  - Atlantis Press
SP  - 691
EP  - 695
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemct-16.2016.150
DO  - 10.2991/icemct-16.2016.150
ID  - Zhou2016/04
ER  -