Extension and deepening of new media development to the traditional communication theory from the perspective of "Chaijing Event"
- DOI
- 10.2991/icemct-16.2016.272How to use a DOI?
- Keywords
- "Chai Jing Event"; New media; Communication theory; Extension and deepening
- Abstract
As soon as the new media represented by "network" has appeared, it had a huge influence. With the growing emergence, new media greatly extends the human communication ability, has more and more audience, also changes the relationship between the media and the audience, and even has a disruptive influence on traditional media in some level. At the same time, mass communication properties and interpersonal communication characteristics of new media are more profound and intriguing. As the communication work with explosion level in 2015, "Under the Dome" has been done by the development of new media, and eventually has been ruined, which is the so-called "Either success or failure boils down to the same person." How did the development of new media affect the trend of documentary From "Chai Jing Event", we can find some different peculiarities of new media from communication theory before. The paper attempts to take "Chai Jing Event" as an example, summarizes the impact and change of new media development on the traditional communication theory from the perspective of communication theory, and analyzes extension and deepening of it to the classical communication theory.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Juan Chen PY - 2016/04 DA - 2016/04 TI - Extension and deepening of new media development to the traditional communication theory from the perspective of "Chaijing Event" BT - Proceedings of the 2016 International Conference on Education, Management and Computing Technology (ICEMCT-16) PB - Atlantis Press SP - 1279 EP - 1284 SN - 2352-5398 UR - https://doi.org/10.2991/icemct-16.2016.272 DO - 10.2991/icemct-16.2016.272 ID - Chen2016/04 ER -