Analysis of Taobao Single’s Day Shopping Festival from the Perspective of Managerial Economics
- DOI
- 10.2991/aebmr.k.210601.039How to use a DOI?
- Keywords
- Managerial Economics, Taobao Single’s Day Shopping Festival, Price elasticity, Phenomenon analysis, PEST Model
- Abstract
With the rapid development of e-commerce, the Internet has affected people’s lifestyle habits and shopping methods. In recent years, online shopping has gradually developed into the main shopping channel in people’s lives. Various online sales competitions are becoming more and more fierce. In various online marketing, the phenomenon of Taobao Single’s Day shopping festival has attracted widespread attention. The scale of Alibaba’s Single’s Day shopping festival is huge about three times the size of its western counterpart’s Black Friday. Since its inception in 2009, it has been playing a pivotal role in (re-)shaping the retail landscape in China. [1]From the perspective of managerial economics, this article analyzes the phenomenon of Taobao Single’s Day shopping festival. In addition, the article analyzing the phenomenon from consumer preferences, price elasticity and price discrimination, it also analyzes the influence of externalities on this phenomenon, explains the reasons for the online retail frenzy ‘Double Eleven’, and better grasps the changes in China’s online shopping economy. It further elaborates the importance of management economics for modern enterprise managers in today’s increasingly competitive situation.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yufei Quan PY - 2021 DA - 2021/06/02 TI - Analysis of Taobao Single’s Day Shopping Festival from the Perspective of Managerial Economics BT - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) PB - Atlantis Press SP - 226 EP - 230 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210601.039 DO - 10.2991/aebmr.k.210601.039 ID - Quan2021 ER -