Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)

Pricing Strategy of China’s Ride-haling Platforms in Two-sided Market

Authors
Yiming Chen
Corresponding Author
Yiming Chen
Available Online 2 June 2021.
DOI
https://doi.org/10.2991/aebmr.k.210601.067How to use a DOI?
Keywords
Pricing Strategy, Two-sided Market, Ride-hailing Platform, China, Platform competition
Abstract

Two-sided markets focus on two-sided consumers’ economic behavior and platforms that provide services for both consumers and sellers. This paper illustrates the basic definition and market structures of the two-sided market, combining with hotspot problems of online ride-hailing platforms in China related to the two-sided market. Referring to the basic pricing strategy of the two-sided market, research on pricing strategies of ride-hailing platforms is made to analyze the pricing and profitability of the platforms.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
2 June 2021
ISBN
978-94-6239-387-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210601.067How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yiming Chen
PY  - 2021
DA  - 2021/06/02
TI  - Pricing Strategy of China’s Ride-haling Platforms in Two-sided Market
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 379
EP  - 382
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.067
DO  - https://doi.org/10.2991/aebmr.k.210601.067
ID  - Chen2021
ER  -