Research on Cruise Tourists Satisfaction Based on Web Text and IPA Analysis: A Case Study of Royal Caribbean Cruise

DOI

10.2991/aebmr.k.210601.078How to use a DOI?

Keywords

Online review, Satisfaction, IPA analysis

Abstract

This paper takes Royal Caribbean cruise ship as the research object, and combines the analytic hierarchy process and content analysis, constructs the satisfaction index system of Royal Caribbean cruise ship from four aspects: cruise accommodation, cruise catering, cruise service and cruise entertainment. The paper uses Houyi Caijiqi to capture the comments of Royal Caribbean cruise ship on Ctrip tourism network, aiming at 24, 150 effective comments, word frequency analysis and IPA analysis were carried out to provide feasible suggestions for Royal Caribbean cruise ship to improve tourists’ satisfaction.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Gaoping
AU  - Wang Sheduxiu
PY  - 2021
DA  - 2021/06/02
TI  - Research on Cruise Tourists Satisfaction Based on Web Text and IPA Analysis: A Case Study of Royal Caribbean Cruise
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 439
EP  - 443
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.078
DO  - 10.2991/aebmr.k.210601.078
ID  - Gaoping2021
ER  -