Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)

Analysis of Luxury Brand and Consumer Psychology

Authors
Li Siyao
Corresponding Author
Li Siyao
Available Online 2 June 2021.
DOI
https://doi.org/10.2991/aebmr.k.210601.008How to use a DOI?
Keywords
Luxury goods, Set price, People’s psychology
Abstract

Demand for luxury goods increases when a person’s wealth or income increases. Society now becomes more and more prosperous than before, and luxury goods can be replaced all the time. Because of this phenomenon, people will realize the trend of this society. According to different people’s psychology and company’s strategy like expanding new market, this paper analyzes the reasons why more and more people want to buy luxury goods.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
2 June 2021
ISBN
978-94-6239-387-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210601.008How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Li Siyao
PY  - 2021
DA  - 2021/06/02
TI  - Analysis of Luxury Brand and Consumer Psychology
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 44
EP  - 47
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.008
DO  - https://doi.org/10.2991/aebmr.k.210601.008
ID  - Siyao2021
ER  -