Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)

Type Preference of Female Character and Color Choice in Manicure Based on the Eye Movement Technique

Authors
Bo Zhao, Yafeng Nan, Qiao Li Wang
Corresponding Author
Bo Zhao
Available Online 2 June 2021.
DOI
https://doi.org/10.2991/aebmr.k.210601.036How to use a DOI?
Keywords
Personality type, Color preference, Eye movement technique, Consumer psychology
Abstract

In the category of consumer psychology, color psychology and personality psychology complement each other, while how a specific personality characteristic affects the color choice of female consumers is still unknown. In order to further explore this problem, this paper proposes a method to predict user decision prediction based on eye movement technique. The author explored the nail art pictures preference relations of four personality types and 4 kinds of colors. The research findings from this study have important implications for user-centered marketing recommendation and advertising image design. Based on the consumers’ preference, service personnel can infer consumers’ personality type according to their behavior, recommend products that conform to consumers’ color preference.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
2 June 2021
ISBN
978-94-6239-387-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.210601.036How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Bo Zhao
AU  - Yafeng Nan
AU  - Qiao Li Wang
PY  - 2021
DA  - 2021/06/02
TI  - Type Preference of Female Character and Color Choice in Manicure Based on the Eye Movement Technique
BT  - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)
PB  - Atlantis Press
SP  - 205
EP  - 210
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210601.036
DO  - https://doi.org/10.2991/aebmr.k.210601.036
ID  - Zhao2021
ER  -