Type Preference of Female Character and Color Choice in Manicure Based on the Eye Movement Technique
- 10.2991/aebmr.k.210601.036How to use a DOI?
- Personality type, Color preference, Eye movement technique, Consumer psychology
In the category of consumer psychology, color psychology and personality psychology complement each other, while how a specific personality characteristic affects the color choice of female consumers is still unknown. In order to further explore this problem, this paper proposes a method to predict user decision prediction based on eye movement technique. The author explored the nail art pictures preference relations of four personality types and 4 kinds of colors. The research findings from this study have important implications for user-centered marketing recommendation and advertising image design. Based on the consumers’ preference, service personnel can infer consumers’ personality type according to their behavior, recommend products that conform to consumers’ color preference.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bo Zhao AU - Yafeng Nan AU - Qiao Li Wang PY - 2021 DA - 2021/06/02 TI - Type Preference of Female Character and Color Choice in Manicure Based on the Eye Movement Technique BT - Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) PB - Atlantis Press SP - 205 EP - 210 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210601.036 DO - 10.2991/aebmr.k.210601.036 ID - Zhao2021 ER -