Research on the Development Status and Countermeasures of China’s Rural Tourism in the Post-epidemic Era
These authors contributed equally.
- DOI
- 10.2991/aebmr.k.220603.101How to use a DOI?
- Keywords
- China; Rural tourism; Development status; Countermeasure
- Abstract
Rural tourism is a significant part of tourism and essential in promoting rural revitalization. But now, rural tourism has become one of the industries most affected by the epidemic. So the paper chooses to study the factors affecting rural tourism development under the epidemic. This paper established the COVID-19 pandemic as the independent variable, rural tourism revenue as the dependent variable, and set up some control variables: local urbanization level, local industrial structure, local economic openness, and local economic growth. Then it finds secondary data to form data sources and uses EVIEW and SPSS to conduct the regression analysis. The conclusion is that COVID-19 has a seriously negative impact on rural tourism development in China. This article provides ways to improve rural tourism enterprises’ development, such as developing online tourism. At the same time, this article can make more people pay attention to rural tourism. So the rural tourism income may be improved, which is helpful to rural revitalization. It can make readers better understand the development status of rural tourism under the epidemic situation and enable enterprises to make personalized improvements based on the development status. It also conveys the idea of supporting rural tourism development to the government. Academically, this article takes the epidemic situation as an independent variable for qualitative analysis, which is rare. It also provides ideas for scholars who want to study the epidemic’s impact on rural tourism in the future.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Hua Chen AU - Yuanning Fu AU - Yuxi Fu PY - 2022 DA - 2022/07/01 TI - Research on the Development Status and Countermeasures of China’s Rural Tourism in the Post-epidemic Era BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 629 EP - 636 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.101 DO - 10.2991/aebmr.k.220603.101 ID - Chen2022 ER -