Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)

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An Empirical Analysis of the Impact of NFT on the Cultural Industry

A Comparative Study Based on Opensea and Jingtan NFT Platform

Authors
Yang Bai1, †, Guanzhong Shao2, †, *, Zheng Zhang3, †
1School of Economics, Central University of Finance and Economics, Beijing, 102206, China
2School of Civil Engineering, Tongji University, Shanghai, 200092, China
3School of Finance, Central University of Finance and Economics, Beijing, 102206, China
†

These authors contributed equally

*Corresponding author. Email: 1852964@tongji.edu.cn
Corresponding Author
Guanzhong Shao
Available Online 1 July 2022.
DOI
10.2991/aebmr.k.220603.209How to use a DOI?
Keywords
NFT; Cultural Industry; Jingtan Digital Exhibit Platform; Opensea
Abstract

2021, as the first year of the development of the Non-Fungible Token (NFT), has formed a wide impact on the development of the cultural industry in all aspects. This paper will compare and analyze the Jingtan and Opensea platforms through qualitative and quantitative methods, and at the same time analyze the correlation between Alibaba’s U.S. stock data, Poly Culture Group’s Hong Kong stock data, and Jingtan platform user data, as well as the correlation between Facebook’s U.S. stock data and Opensea platform user data, to deduce the difference and correlation between foreign NFTs in promoting the development of cultural industries and domestic NFT industry phenomena and put forward the suggestion that China should use policies to escort NFT with eliminating policy risks, to motivate more companies to invest in NFT. In this case, the Chinese government can promote the development of China’s cultural industry and enhance China’s soft power.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
1 July 2022
ISBN
10.2991/aebmr.k.220603.209
ISSN
2352-5428
DOI
10.2991/aebmr.k.220603.209How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Yang Bai
AU  - Guanzhong Shao
AU  - Zheng Zhang
PY  - 2022
DA  - 2022/07/01
TI  - An Empirical Analysis of the Impact of NFT on the Cultural Industry
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 1287
EP  - 1297
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.209
DO  - 10.2991/aebmr.k.220603.209
ID  - Bai2022
ER  -