The Impact of Double Reduction Policy on K12 Education and Training Enterprises: Case Studies of New Oriental and Tomorrow Advancing Life

DOI

10.2991/aebmr.k.220603.208How to use a DOI?

Keywords

Double Reduction Policy; New Oriental; Tomorrow Advancing Life; Transition; K12

Abstract

After the introduction of the double reduction policy, China’s K12 education and training enterprises have been seriously affected. This essay takes New Oriental Company (hereinafter referred to as: XDF) and Tomorrow Advancing Life Company (hereinafter referred to as: TAL) as the objects of study, and studies the ways of survival of China’s K12 education and training enterprises through comparative study. Through research, it is concluded that, under the influence of the double reduction policy, the education and training industry in the K12 field is mainly faced with the problems of cash flow shortage and major business transformation. Relevant education and training enterprises should transform according to the existing foundation and market demand to change the current situation.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Luhui Lin
PY  - 2022
DA  - 2022/07/01
TI  - The Impact of Double Reduction Policy on K12 Education and Training Enterprises: Case Studies of New Oriental and Tomorrow Advancing Life
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 1281
EP  - 1286
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.208
DO  - 10.2991/aebmr.k.220603.208
ID  - Lin2022
ER  -