An Analysis of New Energy Automobile: From the Perspective of R&D Expenditure

DOI

10.2991/aebmr.k.220603.116How to use a DOI?

Keywords

Electric Vehicle; Marketing; Researching and Developing; New Energy

Abstract

In the market of new energy vehicles, Research and Development (R&D) intensity is an important indicator to measure whether an enterprise can develop rapidly and occupy market share. This paper will analyze the relationship between enterprise R&D intensity and enterprises’ risk to measure the advantages and disadvantages of excessive R&D investment. Through the data collection and analysis, we find that R&D investment has two sides. In terms of advantages, high R&D intensity means more high-tech output, and people are more willing to experience new things, which makes products of those companies with high R&D intensity more popular and seize the market faster. In terms of disadvantages, R&D investment accounts for too much of the operating income, which will make the enterprise have no excess cash reserve. It is a great risk in the face of some difficulties, so the enterprise needs to allocate R&D investment reasonably. To sum up, we summarize some rules about the relationship between R&D investment and risk sharing. Some technology-led enterprises can adjust their R&D ratio by these rules to avoid some risks.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jingtian Lu
AU  - Shunhao Xia
AU  - Jinson You
PY  - 2022
DA  - 2022/07/01
TI  - An Analysis of New Energy Automobile: From the Perspective of R&D Expenditure
BT  - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022)
PB  - Atlantis Press
SP  - 726
EP  - 730
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220603.116
DO  - 10.2991/aebmr.k.220603.116
ID  - Lu2022
ER  -