Research on Marketing Strategies Used in Japanese Anime Industry Taking the Demon Slayer as an Example
- DOI
- 10.2991/aebmr.k.220603.117How to use a DOI?
- Keywords
- marketing strategy; Japanese anime industry; Demon Slayer; business analysis
- Abstract
As one of Japan’s cultural and entertainment industries, anime industry is the uniqueness of the culture and the product of social development trends. After decades of development, Japan’s animation industry has gradually formed a more mature industry chain and industrialized scale. The development of the Japanese anime industry has a huge market share has a great influence on Japan’s domestic cultural industries, and also has a huge impact on the international animation market. This paper uses the ‘‘Demon Slayer” as a case study of the Japanese animation industry chain to explore the important factors in the production process of animation products. Moreover, by comparative testing and investigation procedures, this paper summarizes what is worth learning from it for the international anime industry to refer to. The paper found that the craftsman’s spirit that has been passed down in Japan for a century, the complete and fine industrial chain of the Japanese animation industry and support are the key factors for the success of the Japanese animation industry. And in this, I found that the Japanese have an instinct to make simple things complex and extreme, which is very worthy of national reference, not only in the animation industry, but also in the production and manufacturing industry.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Haijing Zhao PY - 2022 DA - 2022/07/01 TI - Research on Marketing Strategies Used in Japanese Anime Industry Taking the Demon Slayer as an Example BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 731 EP - 734 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.117 DO - 10.2991/aebmr.k.220603.117 ID - Zhao2022 ER -