Analysis of Profitability Models of Chinese Internet Enterprises—Tencent and Alibaba Group as the Examples
These authors contributed equally
- DOI
- 10.2991/aebmr.k.220603.118How to use a DOI?
- Keywords
- profit model; Tencent; Alibaba; internet industry
- Abstract
In recent years, Tencent and Alibaba have grow rapidly along with numerous Chinese internet companies, and their profit models are the ones which could suitably reflect and represent for the general image of successful profit models of the internet industry. As so, this article aims to analyse elements from Alibaba and Tencent’s profit models, and find out which type/s of profit model would be more competitive in future development. The findings of the this article shows that the internet business company should pay more attention to the needs of the users, and utilising technological benefits wisely is a key factor for future development of the inductry. However, on this basis, this research paper comprises several limitations, for example: the sample period is relatively short so is unable to represent the long-term development trend. In this case, this article is only helpful in providing theoretical research support and reference for the development of Chinese Internet companies in a short term.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Szeying Chan AU - Yaqi Chen AU - Xiaomeng Li PY - 2022 DA - 2022/07/01 TI - Analysis of Profitability Models of Chinese Internet Enterprises—Tencent and Alibaba Group as the Examples BT - Proceedings of the 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022) PB - Atlantis Press SP - 735 EP - 740 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220603.118 DO - 10.2991/aebmr.k.220603.118 ID - Chan2022 ER -