Proceedings of the 2016 International Conference on Economy, Management and Education Technology

The Design of Headword in the Online Shopping's Advertisement

Authors
Cuiyan Niu
Corresponding Author
Cuiyan Niu
Available Online May 2016.
DOI
https://doi.org/10.2991/icemet-16.2016.57How to use a DOI?
Keywords
Online shopping; Headword; Design
Abstract

In the rapid developing of the network technology in China presently, online shopping has become a major favored shopping approach by most people, even has evolved into a new way of life. The headword in online advertising is not only to tell shopping information to the consumer, but also to let the consumer have mentality resonance and spiritual enjoyment. Let some of the flat's visual elements into the design of headword in the online shopping's advertisement, which can achieve some unexpected effectiveness. It is worth us to struggling and exploring.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2016 International Conference on Economy, Management and Education Technology
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
978-94-6252-193-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemet-16.2016.57How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Cuiyan Niu
PY  - 2016/05
DA  - 2016/05
TI  - The Design of Headword in the Online Shopping's Advertisement
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 282
EP  - 287
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.57
DO  - https://doi.org/10.2991/icemet-16.2016.57
ID  - Niu2016/05
ER  -