The analysis of college students' consumption psychology clothing marketing strategy

DOI

10.2991/icemet-16.2016.87How to use a DOI?

Keywords

Clothing; Consumer psychology; The marketing strategy

Abstract

The development of social economy led to the rapid change of clothing trade, clothing consumption already occupy a higher proportion in people's life, and improve people's quality of life. But in such a competitive market background, the clothing enterprise to keep higher sales performance, you need to understand consumers' consumption psychology, design the customer satisfaction products. In this paper, through the analysis and study of the characteristics of the college students' consumption psychology, explores the clothing market marketing means, for college students and the problems in marketing.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juan Chen
PY  - 2016/05
DA  - 2016/05
TI  - The analysis of college students' consumption psychology clothing marketing strategy
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 421
EP  - 424
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.87
DO  - 10.2991/icemet-16.2016.87
ID  - Chen2016/05
ER  -