The Comparative Study of Brand Business Model of Chinese and Foreign Travel Agency

DOI

10.2991/icemet-16.2016.235How to use a DOI?

Keywords

Travel Agencies; Brand; Business Model

Abstract

American Express and China International Travel Service, for example, analysis of China Travel brand management mold problems raised optimizing China Travel brand business model strategy. Key American Express brand management model of the success lies a strong brand awareness and accurate brand positioning, improve brand structure, branding, extensive and efficient brand management, timely brand expansion, China International Travel Service brand business model is more successful It depends on the modern mode of operation, management and price monopoly price positioning. Compared with the Express Company, lack of brand awareness China Travel brand management, business philosophy immature to form a scale. Chinese travel agency brand business model from the need to establish brand awareness and start operating characteristics, enhance enterprise competitiveness; pay attention to establish a corporate image market, improve enterprise management level, the scale of business model; brand building strategic alliances to strengthen the brand and related industries strategic cooperation.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ying Meng
PY  - 2016/05
DA  - 2016/05
TI  - The Comparative Study of Brand Business Model of Chinese and Foreign Travel Agency
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 1076
EP  - 1080
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.235
DO  - 10.2991/icemet-16.2016.235
ID  - Meng2016/05
ER  -