Study on Children's English Training Materials Market and Marketing Strategy Survey

DOI

10.2991/icemet-16.2016.250How to use a DOI?

Keywords

Children English; Market Structure; The Training Market

Abstract

Our children's English training materials market continues to develop, but because it is for children's English training institutions in this special customer groups, and there is more weak teachers, teaching in the form of rigid, unstable quality of teaching and other issues these training institutions, marketing Work many challenges. Press should be the basis of traditional marketing, the product from the past Books "sales service" to "education", and the book market and the education market resources integration, thereby forming a textbook as a platform to integrate resources a complete industrial chain of support points.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hefeng Wang
PY  - 2016/05
DA  - 2016/05
TI  - Study on Children's English Training Materials Market and Marketing Strategy Survey
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 1152
EP  - 1155
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.250
DO  - 10.2991/icemet-16.2016.250
ID  - Wang2016/05
ER  -