The Dilemma and Marketing Strategies of Paper Media under the Background of "Internet +"

DOI

10.2991/icemet-16.2016.282How to use a DOI?

Keywords

Internet Plus; Internet +; Paper Media; New Media

Abstract

With the rapid development of internet and mobile internet, the survival and development of media have been hammered. The paper media needs to seek a way out. This paper analyzes the current situation and dilemma of the paper media, compares the paper media and the new media, expounds the reading habits and psychological of readers in the mobile internet era and explores the marketing strategies of paper media development.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Heng Yang
PY  - 2016/05
DA  - 2016/05
TI  - The Dilemma and Marketing Strategies of Paper Media under the Background of "Internet +"
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 1305
EP  - 1308
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.282
DO  - 10.2991/icemet-16.2016.282
ID  - Yang2016/05
ER  -