[WITHDRAWN] Study of Consumer Behavior under E-commerce Model

DOI

10.2991/icemet-16.2016.321How to use a DOI?

Keywords

Consumer Behavior; E-commerce Model; Purchase Power

Abstract

The rapid development of the Internet and the rapid spread of information technology accelerate the process of economic information and economic globalization, competition has changed the traditional business model. More and more enterprises are developing an online retail business. E-commerce model, to provide consumers with a new shopping channel, because it has provided a wealth of information goods, breaking the boundaries of time and space, low-cost, real-time communication with consumers around the world, personalized marketing, real-time distribution of digital goods and other advantages, the development is very rapid. Of course, our e-commerce in the development, but also has great limitations, which factors consumers should cause companies to fully attention. Currently, the online shopping as the main shopping consumers still a minority, but consumer buying behavior is also subject to risks, intentions, attitudes, trust the impact of these problems. This article from the consumer point of view of consumer behavior e-commerce mode divides, analyzes focus on the characteristics of consumers, and consumers with traditional business models were compared. Also this paper studied e-commerce consumer demand, motivations and purchase intent.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - XXX XXX
AU  - Ying Zhang
AU  - Rui Wang
AU  - Miaomiao Zhao
AU  - Min Deng
AU  - Chenfeng Ma
AU  - Meiling Huang
AU  - Lu Cao
AU  - Yanhua Peng
AU  - Yuting Zhang
AU  - Jie Cao
PY  - 2016/05
DA  - 2016/05
TI  - [WITHDRAWN] Study of Consumer Behavior under E-commerce Model
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.321
DO  - 10.2991/icemet-16.2016.321
ID  - XXX2016/05
ER  -