Proceedings of the 2016 International Conference on Economy, Management and Education Technology

Research on the Agricultural E-Commerce in Consumer's Perspective

Authors
Qian Chen
Corresponding Author
Qian Chen
Available Online May 2016.
DOI
https://doi.org/10.2991/icemet-16.2016.345How to use a DOI?
Keywords
Agriculture Product; E-Commerce; Consumption
Abstract

Agriculture product e-commerce has developed rapidly in recent years. Based on the literature review of agriculture product e-commerce, the study answers the question that what impacts the consumer buy agriculture products online from the consumer's perspective. From the conclusion of survey of Honghu area in hubei province in China, the main factors impact agriculture online purchase include the commodity quality, the price, the logisitic and e-brand of agriculture products.in order to promote the online consumption of agriculture products, there are some measurements should be adopted , those are complete the quality standard system, setup sound logistic network, build e-brand and promote the certificate from the third party.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2016 International Conference on Economy, Management and Education Technology
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2016
ISBN
978-94-6252-193-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemet-16.2016.345How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qian Chen
PY  - 2016/05
DA  - 2016/05
TI  - Research on the Agricultural E-Commerce in Consumer's Perspective
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 1479
EP  - 1483
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.345
DO  - https://doi.org/10.2991/icemet-16.2016.345
ID  - Chen2016/05
ER  -