Research on the Agricultural E-Commerce in Consumer's Perspective
- DOI
- 10.2991/icemet-16.2016.345How to use a DOI?
- Keywords
- Agriculture Product; E-Commerce; Consumption
- Abstract
Agriculture product e-commerce has developed rapidly in recent years. Based on the literature review of agriculture product e-commerce, the study answers the question that what impacts the consumer buy agriculture products online from the consumer's perspective. From the conclusion of survey of Honghu area in hubei province in China, the main factors impact agriculture online purchase include the commodity quality, the price, the logisitic and e-brand of agriculture products.in order to promote the online consumption of agriculture products, there are some measurements should be adopted , those are complete the quality standard system, setup sound logistic network, build e-brand and promote the certificate from the third party.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qian Chen PY - 2016/05 DA - 2016/05 TI - Research on the Agricultural E-Commerce in Consumer's Perspective BT - Proceedings of the 2016 International Conference on Economy, Management and Education Technology PB - Atlantis Press SP - 1479 EP - 1483 SN - 2352-5398 UR - https://doi.org/10.2991/icemet-16.2016.345 DO - 10.2991/icemet-16.2016.345 ID - Chen2016/05 ER -