Research on the Agricultural E-Commerce in Consumer's Perspective

DOI

10.2991/icemet-16.2016.345How to use a DOI?

Keywords

Agriculture Product; E-Commerce; Consumption

Abstract

Agriculture product e-commerce has developed rapidly in recent years. Based on the literature review of agriculture product e-commerce, the study answers the question that what impacts the consumer buy agriculture products online from the consumer's perspective. From the conclusion of survey of Honghu area in hubei province in China, the main factors impact agriculture online purchase include the commodity quality, the price, the logisitic and e-brand of agriculture products.in order to promote the online consumption of agriculture products, there are some measurements should be adopted , those are complete the quality standard system, setup sound logistic network, build e-brand and promote the certificate from the third party.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qian Chen
PY  - 2016/05
DA  - 2016/05
TI  - Research on the Agricultural E-Commerce in Consumer's Perspective
BT  - Proceedings of the 2016 International Conference on Economy, Management and Education Technology
PB  - Atlantis Press
SP  - 1479
EP  - 1483
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemet-16.2016.345
DO  - 10.2991/icemet-16.2016.345
ID  - Chen2016/05
ER  -