Application of Immersive Method in the Teaching of Business English in Junior College

DOI

10.2991/icemit-15.2015.76How to use a DOI?

Keywords

Immersive method, Business English, language environment

Abstract

Along with the rapid development of China’s economy, as well as the trend of economic globalization, the market demands more talents who are specialized in business English. Nowadays, the daily English conversation and the specialized knowledge of business English are not closely combined in the teaching process. The Immersive method provides the learners with a favorable English context which preferably combines “business” and “English”. Thus, it focuses on the acquisition of business knowledge, and has a special value and significance for the cultivation of business English talents.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuo Yang
PY  - 2015/10
DA  - 2015/10
TI  - Application of Immersive Method in the Teaching of Business English in Junior College
BT  - Proceedings of the International Conference on Education, Management and Information Technology
PB  - Atlantis Press
SP  - 352
EP  - 355
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemit-15.2015.76
DO  - 10.2991/icemit-15.2015.76
ID  - Yang2015/10
ER  -