Impact of Customer-to-Customer Interaction (CCI) on Customer's Purchase Behavior in E-Commerce
Available Online December 2016.
- https://doi.org/10.2991/icemse-16.2016.67How to use a DOI?
- Customer interaction, Perceived risk, Perceived value, Service purchase intention, E-commerce service
- With the development of e-commerce, e-commerce logistics service industry as a new service industry has become the focus of development to enhance the overall level of China's e-commerce service network system. E-commerce logistics service providers in convenience and improve the efficiency of service at the same time, reduce the interaction between customer and enterprise employees, and make the customer interaction become a customer service success rate and an important factor to improve the purchase intention of customer service. Therefore, it has important research value to study the impact of customer interaction in virtual service environment on the purchase intention of service. According to the characteristics of e-commerce logistics services, customer interaction focus on the logistics network of service process, discussed in the this virtual network service environment, the relationship between purchase intention of customer interaction and service.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ruoqian Yang PY - 2016/12 DA - 2016/12 TI - Impact of Customer-to-Customer Interaction (CCI) on Customer's Purchase Behavior in E-Commerce BT - 2016 International Conference on Education, Management Science and Economics PB - Atlantis Press SP - 268 EP - 272 SN - 2352-5398 UR - https://doi.org/10.2991/icemse-16.2016.67 DO - https://doi.org/10.2991/icemse-16.2016.67 ID - Yang2016/12 ER -