Proceedings of the 2016 International Conference on Education, Management Science and Economics

Analysis of Social Media Influence on New Generation Rural Migrant Workers' Continuing Vocational Learning

Authors
Bin Li, Su Huo
Corresponding Author
Bin Li
Available Online December 2016.
DOI
https://doi.org/10.2991/icemse-16.2016.107How to use a DOI?
Keywords
New generation rural migrant worker, social media, influence, continuing vocational learning, social learning theory
Abstract
The purpose of this study is to take sample survey of rural migrant workers in Northeast China, and analyze the influence factors of continuing vocational learning through self-designed questionnaire scales. Because social media has become the most important media in new generation migrant workers' daily life and develops stronger depending effect, in social media building communication context, migrant workers cannot only receive information or be entertained, but also build the interpersonal relationship, even acquire a lot of vocational experience and skills from their workmates or public platform. The results of regression factors predict procedure show that gender, working place, personal relationship keeping function, public platform of social media all predict the positive vocational learning motivation, and education level, media literacy, public information supply all predict the positive vocational learning behavior. So we can conclude that factors such as media literacy, social media information resource supply, migrant workers personal difference and vocational developing motivation will influence the migrant workers effective studying strategy.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2016 International Conference on Education, Management Science and Economics
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2016
ISBN
978-94-6252-275-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/icemse-16.2016.107How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Bin Li
AU  - Su Huo
PY  - 2016/12
DA  - 2016/12
TI  - Analysis of Social Media Influence on New Generation Rural Migrant Workers' Continuing Vocational Learning
BT  - 2016 International Conference on Education, Management Science and Economics
PB  - Atlantis Press
SP  - 428
EP  - 431
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemse-16.2016.107
DO  - https://doi.org/10.2991/icemse-16.2016.107
ID  - Li2016/12
ER  -