Analysis of Social Media Influence on New Generation Rural Migrant Workers' Continuing Vocational Learning
- DOI
- 10.2991/icemse-16.2016.107How to use a DOI?
- Keywords
- New generation rural migrant worker, social media, influence, continuing vocational learning, social learning theory
- Abstract
The purpose of this study is to take sample survey of rural migrant workers in Northeast China, and analyze the influence factors of continuing vocational learning through self-designed questionnaire scales. Because social media has become the most important media in new generation migrant workers' daily life and develops stronger depending effect, in social media building communication context, migrant workers cannot only receive information or be entertained, but also build the interpersonal relationship, even acquire a lot of vocational experience and skills from their workmates or public platform. The results of regression factors predict procedure show that gender, working place, personal relationship keeping function, public platform of social media all predict the positive vocational learning motivation, and education level, media literacy, public information supply all predict the positive vocational learning behavior. So we can conclude that factors such as media literacy, social media information resource supply, migrant workers personal difference and vocational developing motivation will influence the migrant workers effective studying strategy.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bin Li AU - Su Huo PY - 2016/12 DA - 2016/12 TI - Analysis of Social Media Influence on New Generation Rural Migrant Workers' Continuing Vocational Learning BT - Proceedings of the 2016 International Conference on Education, Management Science and Economics PB - Atlantis Press SP - 428 EP - 431 SN - 2352-5398 UR - https://doi.org/10.2991/icemse-16.2016.107 DO - 10.2991/icemse-16.2016.107 ID - Li2016/12 ER -