Research on International Introduction and Promotion of Guangxi Folk Eco-tourism Festivals
- DOI
- 10.2991/icemse-19.2019.78How to use a DOI?
- Keywords
- Guangxi folk eco-tourism festivals, international introduction, promotion strategy
- Abstract
The international promotion and introduction of Guangxi folk eco-tourism festivals is still in the initial stage of development. Its tourists' source market is mainly concentrated on surrounding cities or townships, and international promotion and introduction need to be strengthened. In view of this situation, the paper probes into the development status of Guangxi folk eco-tourism festivals. This paper discusses its current situation of international promotion and introduction, studying the strategies and methods of international promotion and introduction. Finally, this paper conducts an in-depth analysis of the role of Guangxi folk eco-tourism festivals in accelerating the economic development of Guangxi, stimulating the prosperity of folk culture and promoting friendly exchanges between China and foreign countries.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lizhen Wei AU - Ya Wang AU - Ruiyun Zeng PY - 2019/09 DA - 2019/09 TI - Research on International Introduction and Promotion of Guangxi Folk Eco-tourism Festivals BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 336 EP - 339 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.78 DO - 10.2991/icemse-19.2019.78 ID - Wei2019/09 ER -