Analysis of the Bank Customer Behavior Based on Conduction Change
- DOI
- 10.2991/icemse-19.2019.97How to use a DOI?
- Keywords
- extension, conduction change, bank market, customer behavior analysis
- Abstract
In order to improve the competitive advantage of the banking sector, adapt to the economic globalization and attract more customers to achieve the benefit maximization, this article analyses the bank customer behavior and researches the positive influence of customer behavior analysis on the bank. This paper uses conduction transformation theory to analyze the change of customer behavior characteristics that cause positive changes like higher deposit rates and lower loan interest rates. By calculating the electrical conductivity, it is concluded that a bank behavior influences on customer behavior. By calculating the correlation of customer behavior characteristics, we can get the impact of some changes in customer behavior on bank profits. Finally, the research results show that customer behavior analysis can enable banks have an impact on the positive changes in the market.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shiming Liu AU - Huihong Chen PY - 2019/09 DA - 2019/09 TI - Analysis of the Bank Customer Behavior Based on Conduction Change BT - Proceedings of the 2019 3rd International Conference on Education, Management Science and Economics (ICEMSE 2019) PB - Atlantis Press SP - 417 EP - 421 SN - 2352-5428 UR - https://doi.org/10.2991/icemse-19.2019.97 DO - 10.2991/icemse-19.2019.97 ID - Liu2019/09 ER -