The Reform and Innovation on Bilingual Teaching of Business Administration Discipline in Chinese Universities

DOI

10.2991/icemss-14.2014.107How to use a DOI?

Keywords

business administration, bilingual teaching, globalization, participating in teaching

Abstract

In order to meet the development of economic globalization, the colleges of business administration have launched a bilingual teaching method in most universities. Bilingual education is good for shaping an international compound talent, however, due to the lack of qualified teachers, simplification of teaching methods, similarity of the curriculum, the effect of bilingual teaching is not as good as expected. Therefore, the bilingual teaching of business administration must make be reformed and innovated appropriately. Such as, introducing the foreign materials, lesson plans, learning curriculum system and teaching methods. Diversify the teaching methods, for example, introducing participating in teaching method, experiences teaching method and scenario simulation teaching method etc.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lina Wang
PY  - 2014/08
DA  - 2014/08
TI  - The Reform and Innovation on Bilingual Teaching of Business Administration Discipline in Chinese Universities
BT  - Proceedings of the 2nd International Conference on Education, Management and Social Science
PB  - Atlantis Press
SP  - 386
EP  - 388
SN  - 2352-5398
UR  - https://doi.org/10.2991/icemss-14.2014.107
DO  - 10.2991/icemss-14.2014.107
ID  - Wang2014/08
ER  -