Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)

Optimization of customer loyalty evaluation algorithm for retail compan

Authors
Vadim Sergeevich Tynchenko, Vladislav Viktorovich Kukartsev, Andrei Anatolievich Boyko, Yuriy Vitalievich Danilchenko, Nataiya Vladimirovna Fedorova
Corresponding Author
Vadim Sergeevich Tynchenko
Available Online August 2018.
DOI
https://doi.org/10.2991/icemw-18.2018.33How to use a DOI?
Keywords
Bayes formula; customer loyalty; "Behavioral" loyalty; "Perceived" loyalty; evaluation of loyalty
Abstract
The problem of quantitative estimation of "behavioral" and "perceived" loyalty of clients is considered. The theme of the paper is to study the algorithm for filling segments, based on the Bayes formula. The methods of probability theory, mathematical statistics, cognitive modeling, regression analysis are used. The article proposes the concept of determining the quantitative evaluation of loyalty, combining "behavioral" and "perceived". The findings and results of the study are aimed at the use in retail companies, regardless of their size, specialization and the volume of the client base. In addition, the developed methods can be modified and used for analysis in other areas of business.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
International conference "Economy in the modern world" (ICEMW 2018)
Part of series
Advances in Economics, Business and Management Research
Publication Date
August 2018
ISBN
978-94-6252-599-3
ISSN
2352-5428
DOI
https://doi.org/10.2991/icemw-18.2018.33How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Vadim Sergeevich Tynchenko
AU  - Vladislav Viktorovich Kukartsev
AU  - Andrei Anatolievich Boyko
AU  - Yuriy Vitalievich Danilchenko
AU  - Nataiya Vladimirovna Fedorova
PY  - 2018/08
DA  - 2018/08
TI  - Optimization of customer loyalty evaluation algorithm for retail compan
BT  - International conference "Economy in the modern world" (ICEMW 2018)
PB  - Atlantis Press
SP  - 177
EP  - 182
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemw-18.2018.33
DO  - https://doi.org/10.2991/icemw-18.2018.33
ID  - Tynchenko2018/08
ER  -