Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations

DOI

10.2991/icemw-18.2018.72How to use a DOI?

Keywords

audit, online advertising, medical organization, economic indicators, auditor's report

Abstract

The practical tool kit of an estimation efficiency of expenses for advertising in the Internet in medical organizations for proprietors, internal auditors, heads is reported. Theoretical material was collected from scientific journals, articles and books. By means of economic indicators analytical procedures according to estimation efficiency of expenses for online advertising are required

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Natalia Aleksandrovna Naumova
AU  - Ilnara Ilnurovna Rahmanova
AU  - Regina Vildanovna Nagumanova
PY  - 2018/08
DA  - 2018/08
TI  - Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations
BT  - Proceedings of the International conference "Economy in the modern world" (ICEMW 2018)
PB  - Atlantis Press
SP  - 384
EP  - 387
SN  - 2352-5428
UR  - https://doi.org/10.2991/icemw-18.2018.72
DO  - 10.2991/icemw-18.2018.72
ID  - Naumova2018/08
ER  -