A study on the relationship between tourists' perceived attributes of tourism destination of cultural heritage and their pursuit of personal value – a case of the West Lake in Hangzhou

DOI

10.2991/icesed-19.2020.73How to use a DOI?

Keywords

tourist perception, cultural heritage, attributes of tourism destination, personal value.

Abstract

The important reason for tourists to choose a travel experience in a cultural heritage site is to experience the cultural heritage of the destination to seek personal value. This study explores the value link mode of tourists in cultural heritage sites by means-end chain theory, constructs the graph of means-end chain of tourists in cultural heritage sites. The results show that: 1. Tourists from different cultural heritage sites have different perceptions of the attributes of cultural heritage sites, and they have some commonalities as well. 2. On the basis of means-end chain relations between the tourists perceived attributes of cultural heritage site and their pursuits of personal value, cultural heritage tourists can be divided into 5 groups.3. Through the analysis of means-end chain, it is found that the pursuit of individual values of tourists in cultural heritage site is related to different attributes of cultural heritage site. Understanding the relationship between the attributes of cultural heritage site and the pursuit of tourists' individual values is conducive to enhance the individual values of tourists of cultural heritage site from the attribute level, and to promote the protection, inheritance and sustainable development of cultural heritage sites.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianren Shi
AU  - Ya Chen
PY  - 2020/01
DA  - 2020/01
TI  - A study on the relationship between tourists' perceived attributes of tourism destination of cultural heritage and their pursuit of personal value – a case of the West Lake in Hangzhou
BT  - Proceedings of the 2019 International Conference on Education Science and Economic Development (ICESED 2019)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5428
UR  - https://doi.org/10.2991/icesed-19.2020.73
DO  - 10.2991/icesed-19.2020.73
ID  - Shi2020/01
ER  -