Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)

Development Design and Research of Elevator Advertisement Projection Products Driven by PSET

Authors
Kang Hu, Rong Mao
Corresponding Author
Kang Hu
Available Online October 2017.
DOI
https://doi.org/10.2991/icesem-17.2017.74How to use a DOI?
Keywords
elevator advertising; projection; innovation; research
Abstract
Under the influence of new internet media advertisement, as a part of integrated marketing communication, the application of new technology and method in domestic modern advertising industry is becoming more and more important. Based on the PSET analysis method, this paper has clarified the gap of PSET (policy-society-economy-technology) in elevator advertisement. Taking the whole elevator advertisement projection development process as an example, this paper analyzes the existing elevator advertisement operation environment, discovers the problem and innovation point, puts forward the concept of innovative design of elevator advertisement projection, to validate its feasibility and perfect it based on the innovative technology method. On the basis of this, the paper determines the molding structure and design direction of the product and gives the designing plan, optimizes the plan and develops a set of stable innovation products, then further establishes the research system flow of the elevator advertisement projection innovation design, and provides lessons and reference for the development and design of innovative products in related industries.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Kang Hu
AU  - Rong Mao
PY  - 2017/10
DA  - 2017/10
TI  - Development Design and Research of Elevator Advertisement Projection Products Driven by PSET
BT  - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)
PB  - Atlantis Press
SP  - 336
EP  - 340
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-17.2017.74
DO  - https://doi.org/10.2991/icesem-17.2017.74
ID  - Hu2017/10
ER  -