Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)

Research on the Dimensional Model of Tourist Perceived Value in the Dabie Mountain Ecotourism and Its Empirical Research

Authors
Fang Chen
Corresponding Author
Fang Chen
Available Online October 2017.
DOI
https://doi.org/10.2991/icesem-17.2017.83How to use a DOI?
Keywords
ecotourism; tourist perceived value; Bo Daofeng scenic area
Abstract
Based on the view of tourists' experience, this paper builds the conceptual model of tourist perceived value in the Dabie Mountains ecotourism from the four tourist perceived value dimensions of environment, resources, service and cost. Selecting Daofeng Scenic Area as the case study, this paper applies SPSS22.0 and AMOS22.0 analysis tools to dispose of research data, builds the model for analyzing tourist perceived value dimensions, and conducts the measurement research. The results show that the tourist perceived values for the Dabie Mountains ecotourism decreases progressively from the resource perceived value, the environment perceived value, the cost one to the service one. The results indicate the direction for improving the quality of the Dabie Mountains ecotourism from the perspective of tourist perceived values, as well as provide theoretical support and practical guidance for sound and sustainable development of the ecotourism.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Cite this article

TY  - CONF
AU  - Fang Chen
PY  - 2017/10
DA  - 2017/10
TI  - Research on the Dimensional Model of Tourist Perceived Value in the Dabie Mountain Ecotourism and Its Empirical Research
BT  - Proceedings of the 2017 International Conference on Education Science and Economic Management (ICESEM 2017)
PB  - Atlantis Press
SP  - 376
EP  - 379
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-17.2017.83
DO  - https://doi.org/10.2991/icesem-17.2017.83
ID  - Chen2017/10
ER  -