Research on the Willingness to Use Mobile Payment Platform Based on Trust Theory
- 10.2991/icesem-18.2018.32How to use a DOI?
- Mobile payment platform; Trust; Influential factors; Usage intention
Mobile payment platforms have developed rapidly due to their convenience and flexibility, low transaction and time costs. Based on trust theory, this paper constructs the structural equation model and the assumption of the willingness to use mobile payment platform based on the detailed analysis of personal factors, perceived benefits and perceived risks. The constructed models and assumptions were validated by combining AMOS17.0 with SPSS13.0. The research results further show that personal attitudes, knowledge factors, perceived ease of use, cognitive trust, perceived usefulness are positively related to the trust of the payment platform, economic risks and privacy risks are negatively correlated with trust, and the dimensions of perceived emotional trust, perceived credit and cognitive trust have no significant effect on outcome.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fang Wang AU - Jing You AU - Dekun Rao AU - Xiaomin He PY - 2018/08 DA - 2018/08 TI - Research on the Willingness to Use Mobile Payment Platform Based on Trust Theory BT - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018) PB - Atlantis Press SP - 146 EP - 152 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-18.2018.32 DO - 10.2991/icesem-18.2018.32 ID - Wang2018/08 ER -