Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)

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300 articles
Proceedings Article

An Analysis of the Present Situation and Influencing Factors of Property Insurance

Xuefeng Zhang, Qian Zhang
Since the reform and opening up, especially after China's accession to the WTO, insurance has entered a new historical development period in China. As a branch of commercial insurance, property insurance still has great potential for development under the current economic situation. Firstly, this paper...
Proceedings Article

How to Cultivate Students’ Humanity in English Teaching-Taking Advanced English Course as an Example

Xun Bu
Influenced by traditional exam-oriented education, English teaching tends to be more utilitarian, and its humanity and critical thinking are neglected. In view of this phenomenon, this paper explores how to cultivate humanistic spirit in English teaching through literature review, English teaching practice...
Proceedings Article

Research on Students' Satisfaction with the Teaching Quality of Foreign Teachers in Universities-Take the Department of Art of M University as an Example

Zhiyi Zhuo, Hexing Dong
This article studies the students’ satisfaction with the teaching quality of foreign teachers who teach art (public art) in the Department of Art of M University. Through the statistical analysis of the teaching attitude, teaching content, teaching effects and evaluation recommendations, the author suggests...
Proceedings Article

Thoughts on the Reconstruction of Legal Regulations of Artificial Intelligence-From the Perspective of Surgical Robot

Hongmin Zhang
The rapid development and wide application of intelligent robots have created a more sophisticated and intelligent society. However, countries must pay attention to various social problems hidden safety problems. Supporting legal provisions that keep up with the times should be the first, and the determination...
Proceedings Article

The Influence of Debate on Chinese College Students’ Critical Thinking Disposition: A Multiple Case Study Based on Paul-Elder Model of Critical Thinking

Yanan Hu
In China, compared with the growing enthusiasm in debate among Chinese students, research in this field is relatively weak. Therefore, in order to gain an in-depth understanding of how forensic participation influence students’ critical thinking, especially their intellectual disposition, I conducted...
Proceedings Article

The Exploration of the Enterprise Cultivation Scheme of the Energy and Power Engineering Major

Dong Liu, Qian Wang, Can Kang, Weixing Xu
This paper aims at exploring the reform that caused by practice ineffectiveness, low participation and insufficient enthusiasm of Energy and Power Engineering professional undergraduates. Based on the goal of cultivating talents with Emerging Engineering Education, this paper optimizes the design of...
Proceedings Article

Age and Sexuality Online: Trends, Risks and Perspectives

Vladimir Kozlovskiy, Liliia Pankratova
In this paper, we describe main trends in socio-cultural practices, presentations, discussions and formation of sexualities by different age groups in cyberspace in modern information societies. The article examines performativity and embodiment of sexuality in online social spaces based on the results...
Proceedings Article

Brief Analysis of the Development of Sharing Economy Derivatives

Yan Zhu
Sharing economy, as a new type of economic organization, has helped to solve the surplus of idle resources, guided the economy into the New Normal and promoted the sustainable development of social economy. However, there are still problems in the industry of sharing economy, such as how to obtain considerable...
Proceedings Article

Vectors of Musical Tastes Reconfiguration in Consumer Society

Vladimir Kozlovskiy, Daria Tkachuk
This paper deals with issue of reconfiguration of musical tastes in consumer society. Nowadays music production is one of the most developed sectors in cultural industry. Various musical forms are often considered to be clearly reflective markers of social inequality, cultural identity and selectiveness...
Proceedings Article

Why Does Seeking Feedback Not Always Lead to High Performance? - Explanation Based on Seeking Motivation

Zhenxing Gong, Fengkai Wang, Xia Song
In the past, the research of employee feedback seeking starts from a proactive perspective, and simply considers performance feedback or other positive effect. However, feedback seeking does not necessarily lead to high performance. As a result, by reviewing the relevant theories and literature, it is...
Proceedings Article

The Planning and Study Strategy of the Academic Famous Teachers' Studios

Aihua Wang, Zhixue Sun, Junjie Qi, Zengxin Li
How to overcome the problem of loose organization, lack of initiative, lack of cooperation and low efficiency in the construction of the famous teacher's studio is an important issue to maintain the vitality of famous studios. “Aihua Wang studio" is the only junior high school famous chemistry teacher...
Proceedings Article

Research on Cultivation of Excellent Talents in Major Class

Baoyu Shi, Jingjun Liu
Talents with Innovation and entrepreneurship are currently meeting mainstream of social needs, forcing some adjustments in talent cultivation in colleges. The admission by major class is a new type of talent training mode put forward by general education concept. On the basis of analyzing the advantages...
Proceedings Article

On Testing and Assessment of Oral English for English Majors: An Empirical Study

Huijuan Xue
This paper explores how to break the single teaching result evaluation, to balance and integrate formative and summative assessments and to measure and test learners’ oral English language proficiency against the background of MOOC, Micro-Class, Flipped Classroom and SPOC teaching modes. It takes “Oral...
Proceedings Article

Study on Learning Process Evaluation

Yong Luo, Jianping Li, Zheng Xie, Guochang Zhou, Wei Zhao, Xiao Xiao
MOOC is currently facing the challenge of high dropout rates. The irrationality of course certification model is an important reason. This article analyzes the current major MOOC certification models and the various challenges. We divide the MOOC certification model into four categories: course certification,...
Proceedings Article

Research on Traditional Chinese Freehand Paper-cut

Jinsong Yu, Shengli Chen
“Things are me, and I am the things” is the universe view theory that human is an integral part of nature or the identity of objects and self. It determines that Confucianism and Taoism have become the basis of philosophy and aesthetics in Chinese traditional art, and form a unique freehand artistic...
Proceedings Article

Problematics of Regulation of Voluntary Migration of Persons Displaced As a Result of Adverse Consequences of Climate Change within the UNFCCC Regime

Anastasia Vasilyeva, Ekaterina Kiseleva, Alexandr Solntsev
In order to combat the adverse effects of climate, as well as to arrange voluntary resettlement of the population of the sinking states, measures are being developed both at the universal, regional, and national levels. In this article, we will only consider the universal level of international legal...
Proceedings Article

Analysis of Safety Risk in University Laboratory Based on Analysis of Energy Source

Jingjing Luo, Yicheng Ye
Determining the basic elements of laboratory safety management is one of the foundations of the safety management of university laboratory system. University laboratory is a place with small space and dense energy distribution and is not suitable for traditional industrial risk analysis. Through analyzing...
Proceedings Article

Exploratory Research on Campus Online Loan Behavior of College Students

Mengran Li, Chengyue Yin
As the number of campus online loan platforms increases, there are more and more problems in campus online loan behavior of college students. This study aims to analyze campus online loan behavior of college students. The research results show that college students with strong delay of gratification...
Proceedings Article

The Study on the Design of Taoist Cultural & Creative Products Based on Wuhan Intangible Cultural Heritage Resources

Zhiqiang Liu, Zhengyang Li
The article analyzed Taoist culture in religious culture, Wuhan intangible cultural heritage resources and its significance in modern design and practice, which promotes the diversity of fixed “Wuhan image”. “Its beneficial cultural elements” has been continuously developed in modern society for accepting,...
Proceedings Article

Transformation and Upgrading Innovation of University Student Travel Agency: An Empirical Study in Shenzhen

Yanhong Liu, Hongfang Zhan
With the development of economy and the change of university students’ consumption concepts, university students tourism market has developed rapidly. For the sustainable and healthy development of university student travel agencies, the paper takes Shenzhen University as an example, carries out questionnaire...
Proceedings Article

The Curriculum Reform and Practice of SCM against the Backdrop of Engineering Certification

Yuan Liu, Haiyun Wu, Yong Wei
According to the engineering education professional certification standards, the research found that measurement & control courses are less relative to the training objectives of engineering majors, and the support for graduation requirements is relatively low, no matter the formulation of curriculum...
Proceedings Article

The Reform and Practice of Applied Talent Cultivation in Newly Built Undergraduate Universities-Taking Zhejiang Shuren University as an Example

Jinbiao Jin
As a hot topic in the current education field, applied talent cultivation is also an inevitable trend in the development of newly built undergraduate universities. Under the guidance of the orientation of “teaching service-oriented university”, Zhejiang Shuren University, through the reform of “three-three...
Proceedings Article

Study on Han Embroidery Pattern of the Intangible Cultural Heritage

Shengli Chen, Hanjun Zhang
In the five thousand-year history of Chinese civilization, embroidery inherits traditional culture and national spirits. It is a product of Chinese farming culture and an important part of excellent cultural heritage of the Chinese nation. Embroidery, as a handicraft skill, has formed its own regional...
Proceedings Article

Influence of Product Plot Connection of Product Placement on Purchase Intention

Lin Yang, Chengyue Yin
In this paper, the purpose of this study is to determine the impact of product plot connection on purchase intention. Through questionnaire method, we found out that product plot connection has significant positive correlation with purchase intention. Brand attitude plays a mediating role in the positive...
Proceedings Article

Strengthening the Human Rights Treaty Body System Today: Achievements and Challenges

Aleksandra Koneva
The article focuses on the ongoing process to strengthen the effectiveness of the human rights treaty body system. While demonstrating the growing significance of these mechanisms in the human rights protection, the author provides the historical legal analysis of the initiatives to address challenges...
Proceedings Article

The Application of Engineering Thinking in the Teaching Management of Artistic Design

Bo Lin
Under the dual premise of respecting artistic design teaching rules and management norms and efficiency, the teaching management level of artistic design department is improved and the efficiency of artistic design teaching is finally improved. This paper takes engineering thinking as the internal element...
Proceedings Article

The Concept and Connotation of Talents Cultivation in Landscape Architectural Design

Xiaopeng Meng
The talents cultivation with special characteristics of landscape architecture major should can create "artistic landscape architecture" and achieve the concept of engineering art in their work, so as to effectively meet the needs of social environmental construction. Therefore, the cultivation of the...
Proceedings Article

Research on Factors Affecting the Demand of Rural Financial Service in Fujian Province

Qiubin Lin, Yihong Su
Starting from the factors affecting demand of financial services in rural areas of Fujian province, this paper uses stepwise regression method to select factors affecting demand of financial services in rural areas, and then establishes multiple linear regression model through test data to verify the...
Proceedings Article

Analysis of Marketing Strategy of Rural E-commerce Platform under O2O Business Mode - Case Study of “Cuncunle”

Fan Du, Chengyue Yin
The government proposed the development mode of “Internet+” in 2015, which drives the prosperity of internet-related market in China. Rural market also becomes a “sweet pastry” of e-commerce enterprises in such a wave. In order to accelerate the expansion of rural e-commerce business, numerous famous...
Proceedings Article

Exploration of Reform and Practice of Classroom Teaching of High Frequency Electronic Circuits Based on Chaoxing Learning App

Liqin Gao, Wusheng Ji, Weiwei Zhou
High Frequency Electronic Circuit is an important technical foundation course for electronic majors. It is hard to teach and learn in this course for a long time. In order to solve these problems, we propose a method of taking the intelligent mobile phone as a carrier and the Chaoxing Learning App as...
Proceedings Article

Practical Teaching Pattern of Digital Signal Processing Course against Backdrop of Electric Power

Zheng Sun
This paper explores the reform of classroom teaching and practice of Digital Signal Processing course for undergraduates of electronics and information majors in electric power universities. The reform is based on the features of this course, developing trend of electronic information science and requirement...
Proceedings Article

Research on the Willingness to Use Mobile Payment Platform Based on Trust Theory

Fang Wang, Jing You, Dekun Rao, Xiaomin He
Mobile payment platforms have developed rapidly due to their convenience and flexibility, low transaction and time costs. Based on trust theory, this paper constructs the structural equation model and the assumption of the willingness to use mobile payment platform based on the detailed analysis of personal...
Proceedings Article

Research on the Interest Rate Risk Management of Commercial Banks in China under Interest Rate Liberalization

Xiaokang Sheng
As the liberalization of interest rate is basically completed, interest rate risk becomes a major risk of commercial banks. Based on the interest rate risk management model, this paper combines interest rate theory with practice and uses GAP model and GARCH model to analyze the interest rate risk management....
Proceedings Article

A Study on Deep Learning and Its Enlightenment on China’s Foreign Language Learning

Honglin Wang
In recent years, deep learning has drawn extensive attention from experts both at home and abroad, involving multidisciplinary fields such as learning science, foreign language learning and so on. The study starts from the theoretical framework of deep learning, and then focuses on relevant foreign studies,...
Proceedings Article

Research on the Policy Drivers of the Financial Leasing Industry in the Free Trade Area

Wei Li, Congcong Bian
Financial leasing not only satisfies the financing needs of some small and medium enterprises, but also provides a good investment channel for many potential investors. With the continuous development of this industry in recent years, the government's supporting public service policy and the management...
Proceedings Article

Construction and Practice of Multiple Assessment System under Mixed Teaching Mode

Zhangliang Chen, Junwei Shi
The reform of curriculum assessment method is the key to improve the quality of curriculum teaching. With the deep integration of information technology and modern education, the mixed teaching model has become an important trend in universities reform. In this paper, the multiple assessment system under...
Proceedings Article

Case Studies of Research Data Repositories in Humanities and Social Sciences

Wenying Liu, Zheng Li, Jing Lin
In order to explore research data management services in the field of humanities and social sciences by analyzing research data repositories we select three typical study examples: ICPSR Data Archive, UK Data Services and European Union Open Data Portal. This paper compare these three data repositories...
Proceedings Article

Promoting Teaching Reform on Electronic Technical Basic Course, Taking National Undergraduate Electronic Design Contest

Zuguo Wu, Jin Wang, Guosheng Ma
This paper analyzes the main knowledge point involving national undergraduate electronic design contest, reviews the major feature of electronic technical basic courses in higher vocational colleges and proposes updated plan that closely combine electronic technical basic courses with undergraduate electronic...
Proceedings Article

Study on the Micro Public Welfare Activities of College Students Based on Sharing Economy

Yun Peng, Lin Zhan
As a new form of public welfare undertakings in the Internet era, micro public welfare has broken the limitations and boundedness of traditional public welfare. Its main activity is college students, which has caused some problems in the implementation of micro public welfare. The purpose of this paper...
Proceedings Article

Research on the Reform and Practice of Business English Writing Under the Horizon of "Output Driving"

Yi Liu
Writing is a language export skill. Based on Wen Qiufang's "output-driven hypothesis", this paper probes into the reform and practice of business English writing teaching in higher vocational colleges, and points out that the course of business English writing in higher vocational colleges should set...
Proceedings Article

Mathematical Models of Knowledge and Skill Accumulating in the Process of Learning

Zhonglin Chai
Education is usually for recipient to learn. Learning mainly is that one learns knowledge and/or skills. Thus, it is very meaningful to study how a learner accumulates knowledge and skill in learning process. This paper establishes several mathematical models of knowledge and skill accumulated in learning...
Proceedings Article

Research on Design of Products for the Blind Based on Humanistic Care Concept

Shanliang Yao, Jiajun Fan
With the development of society and the improvement of individual self-awareness, the emphasis of product design has been gradually transferred from function to emotions, and it pays more attention to the internal demand of users, integrates the emotion factors of users into products to obtain emotional...
Proceedings Article

A Study of the Promotion Effect of Industrial Design on Product Innovation of Small and Medium-sized Manufacturing Enterprises

Shanliang Yao, Haoyang Yin
Small and medium-sized manufacturing enterprises face the problem of insufficient product innovation capabilities to integrate market with innovation. Many enterprises do not realize that industrial design can bring strong market competitiveness and potential economic benefits. Therefore, by studying...
Proceedings Article

The Influence of Culture on Trade between China and Southeast Asia: Based on the Perspective of “Belt and Road”

Yanan Song
This paper analyzes the influence of culture on China’s bilateral trade to show the influence of the construction of “Belt and Road Initiative” by using data of 11 Southeast Asian countries from 2000 to 2015. The results show that culture factors, common language, common policy institution and cultural...
Proceedings Article

Efficiency Evaluation of Chinese Patent Medicine Listed Companies in China – A Stock Market Based on DEA Model

Kanlun Chen, Wuyi Song, Sheng Li
In order to improve the level of business decision-making and promote the development of Chinese patent medicine companies, this paper selects 8 indicators in the financial statements of 23 related listed companies in China A stock market in 2016 as examples. By constructing the Chinese patent medicine...
Proceedings Article

Exploration and Practice of the Training Mode of Excellent Applied Financial Talents

Hui Wang, Zhicun Bian
With the needs of social and economic development and industrial upgrading, China's higher education will train applied talents as a development strategy, and the training of applied talents has become a new topic. Based on the concept and requirements of "excellent plan", this paper aims to cultivate...
Proceedings Article

Construction of Java EE Project Case Database based on Automatic Code Generation

Lantao You, Chen Zhou, Xi Wang
The project-based teaching helps to stimulate students' enthusiasm for learning and to improve their ability to solve practical problems. To a certain extent, the quality of the case database affects the quality of project-based teaching. This paper proposes a case database generation method based on...
Proceedings Article

Discussion on the Construction of Talent Cultivation Innovation Platform in Local Universities of Undergraduate Education—From the Perspective of the Cultivation of Innovation Spirits and Ability of College Students

Renbao Liu
This article focuses on strengthening the quality education of students in local universities of undergraduate education and improving their practical ability so as to respond to the severe employment situation of graduates. This article integrates first classroom innovation platform, second classroom...
Proceedings Article

The Forming Mechanism and Actions on Returns Reverse Logistics in E-Commerce Transactions in China

Ruiqing Zhang, Yinghu Dong, Bhaba R Sarker
This paper explored an exploratory study through case analysis method and comparative analysis methods. The main research objects included large-scale representative e-commerce enterprises and special festival promotion events in China. This paper studied the effect of service quality, policies and network...
Proceedings Article

Research on Emotion Expression in the Form Design of Daily Products

Shanliang Yao, Man Luo
Through the analysis of emotional expression of form design in the daily-use products, the paper further explores the essence of form design, as well as the characteristics of the elements of the form of products and the development of daily-use products. Finally, it is concluded that the daily product...