Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)

Transformation and Upgrading Innovation of University Student Travel Agency: An Empirical Study in Shenzhen

Authors
Yanhong Liu, Hongfang Zhan
Corresponding Author
Yanhong Liu
Available Online August 2018.
DOI
https://doi.org/10.2991/icesem-18.2018.20How to use a DOI?
Keywords
University travel agency; SWOT analysis; Transformation and upgrade; Innovation research
Abstract

With the development of economy and the change of university students’ consumption concepts, university students tourism market has developed rapidly. For the sustainable and healthy development of university student travel agencies, the paper takes Shenzhen University as an example, carries out questionnaire survey and SWOT analysis, combines the actual situation of the cases to propose specific and operational innovation strategies for the transformation and upgrading of university student travel agencies.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2018
ISBN
978-94-6252-557-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/icesem-18.2018.20How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yanhong Liu
AU  - Hongfang Zhan
PY  - 2018/08
DA  - 2018/08
TI  - Transformation and Upgrading Innovation of University Student Travel Agency: An Empirical Study in Shenzhen
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 87
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.20
DO  - https://doi.org/10.2991/icesem-18.2018.20
ID  - Liu2018/08
ER  -