Transformation and Upgrading Innovation of University Student Travel Agency: An Empirical Study in Shenzhen

DOI

10.2991/icesem-18.2018.20How to use a DOI?

Keywords

University travel agency; SWOT analysis; Transformation and upgrade; Innovation research

Abstract

With the development of economy and the change of university students’ consumption concepts, university students tourism market has developed rapidly. For the sustainable and healthy development of university student travel agencies, the paper takes Shenzhen University as an example, carries out questionnaire survey and SWOT analysis, combines the actual situation of the cases to propose specific and operational innovation strategies for the transformation and upgrading of university student travel agencies.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanhong Liu
AU  - Hongfang Zhan
PY  - 2018/08
DA  - 2018/08
TI  - Transformation and Upgrading Innovation of University Student Travel Agency: An Empirical Study in Shenzhen
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 87
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.20
DO  - 10.2991/icesem-18.2018.20
ID  - Liu2018/08
ER  -