A Study of the Promotion Effect of Industrial Design on Product Innovation of Small and Medium-sized Manufacturing Enterprises

DOI

10.2991/icesem-18.2018.43How to use a DOI?

Keywords

Industrial design; Small and medium-sized manufacturing enterprises; Product innovation

Abstract

Small and medium-sized manufacturing enterprises face the problem of insufficient product innovation capabilities to integrate market with innovation. Many enterprises do not realize that industrial design can bring strong market competitiveness and potential economic benefits. Therefore, by studying the product innovation in the development process of small and medium-sized manufacturing enterprises, this paper expounds the role of the industrial design in promoting product innovation of these enterprises, and suggests small and medium-sized manufacturing enterprises to use industrial design to promote product innovation.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shanliang Yao
AU  - Haoyang Yin
PY  - 2018/08
DA  - 2018/08
TI  - A Study of the Promotion Effect of Industrial Design on Product Innovation of Small and Medium-sized Manufacturing Enterprises
BT  - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)
PB  - Atlantis Press
SP  - 198
EP  - 200
SN  - 2352-5398
UR  - https://doi.org/10.2991/icesem-18.2018.43
DO  - 10.2991/icesem-18.2018.43
ID  - Yao2018/08
ER  -