Research on Business Model Innovation of Automobile Dealers from the Perspective of Value Creation
- 10.2991/icesem-18.2018.107How to use a DOI?
- Perspective of Value Creation; Automobile Dealer; Business Model Innovation; Path
The aim of this article is to study how the current era marketing environment affects the purchase behavior of car consumers and how to change the business model innovation of car Dealerships. In this paper, we first study the content of the business model of the automobile dealers through a literature survey and a field research, and analyze the reasons why car dealers implement business model innovation in the current era of the Internet, then proposes the suggestions for auto dealers on the innovation of business models, which is the innovation part of this article and will help to improve the competitiveness of auto dealers.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yuanze Yang AU - Xiuli Wang PY - 2018/08 DA - 2018/08 TI - Research on Business Model Innovation of Automobile Dealers from the Perspective of Value Creation BT - Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018) PB - Atlantis Press SP - 462 EP - 466 SN - 2352-5398 UR - https://doi.org/10.2991/icesem-18.2018.107 DO - 10.2991/icesem-18.2018.107 ID - Yang2018/08 ER -